Author Archive

By Dr. Marc Sorenson, Sunlight Institute

How important is UV? A transcendentally important scientific paper, by Dr. AT Slominski and colleagues, has added significant information about UV (sunlight) for skin. In addition, it explains the intricate connection between sunlight and …

By Grant Miller

One of the most frustrating issues I have to deal with as a salon owner is the constant need to motivate my staff to sell. After 31 years in retail in various industries, not a lot has …

By Lydia Calderón

Simple yet effective, Facebook contests are progressing into the new way tanning salons are growing their social media audience. They’re a fun approach to engage users and create a sense of community. Here are some contests to …

The American Suntanning Association was heavily involved in efforts this spring to help states develop Covid-19 guidelines and re-open professional tanning facilities as highly sanitized retail businesses.

Most states had shut down businesses in the last week of March. By …

Players getting vitamin D from sunbeds was part of the winning strategy of one of the world’s all-time great soccer managers, according to a 2012 study conducted by the Harvard School of Business.

“At a successful club like Manchester United, …

For decades, America has embraced the idea that bigger is better, especially in business. But in the last five years alone, the major shifts in our industry have proven that the idea is no absolute. An indoor tanning business cultivates …

By Scott Nichols

As we are in the middle of the summer months, most tanning salons across the country have entered their slow season. Our goal today is to look for reasons for customers to walk through your doors during …

The right time to maximize product sales in your tanning business is all the time, but current circumstances have made now a particularly apt time to reinforce the importance of taking advantage of every opportunity you have. Businesses around North …