Author Archive

By Dr. Marc Sorenson, Sunlight Institute

How important is UV? A transcendentally important scientific paper, by Dr. AT Slominski and colleagues, has added significant information about UV (sunlight) for skin. In addition, it explains the intricate connection between sunlight and …

In the course of a single day, a manager may use many different types or patterns of leadership. Let’s look at the most common styles used and when they are most effective.

Democratic

This leadership style allows the supervisor to …

While many tanning businesses are gravitating toward a more wellness-focused business model, few, if any, have gone all like Baja Beach of Berks County, Pennsylvania. In just the past year, owner Bridget Coe’s seven-figure investment in equipment and services for …

By John R Toston III, Account Manager, Tan-Link

If you own or operate a tanning salon, you understand that most of your revenue comes from 50-65% recurring members. However, what happens when your payments fail when your draft runs, and …

By Grant Miller

One of the most frustrating issues I have to deal with as a salon owner is the constant need to motivate my staff to sell. After more than 30 years in retail in various industries, not a …

Players getting vitamin D from sunbeds was part of the winning strategy of one of the world’s all-time great soccer managers, according to a study conducted by the Harvard School of Business.

“At a successful club like Manchester United, no …

As the tanning industry continues to adapt to modern consumer preferences, so too must our approach to attracting new customers.

In last month’s Smart Tan Magazine, we detailed the notion that today’s young adult consumers represent the future of all …

By Scott Nichols

The hardest thing that I face every day is having the ability to say the word “no”! I struggle with this because if I feel I can help someone, I want to help them. It’s not until …