Author Archive

Email marketing can be tough if you don’t have a dedicated marketing department. If you find yourself staring blankly at the keyboard, trying to decide what to email your customers this month, it might be time for you to develop …

As you begin to or prepare to reopen your tanning business, many of your most important efforts will revolve around the notion of trust.

Picking up where we left off with last month’s cover feature, extreme cleanliness and other measures …

Sales is a key component to any thriving retail business, and it’s not an easy skill to master. Every salon relies on its staff to demonstrate this ever-changing skill while working as a team to provide clients with a pleasant …

As a result of the Coronavirus Aid, Relief & Economic Security (CARES) Act, the Federal Reserve has created the Main Street Lending Program to provide a total of $600 billion in financing for small and medium-sized businesses.

While the program’s …

By Ashley Laabs

The contemporary business world encourages people to make decisions based on measurable data, and rewards them for their measurable achievements. But even as we consume an overwhelming amount of data, we don’t necessarily feel better prepared to …

Discounting commercial sunbed use as a treatment option for those suffering from dermatological diseases may be a disservice for patients, according to a review of previous research on the subject.

“Unsupervised sun exposure is a standard recommendation for some patients …

By Ric Rooney, Sun Spot Atlantis

Since I started in this business way back in 1991, current technology has given us some fantastic new tools to reach potential customers and keep in touch with current ones. Smartphones, websites, text messaging …

By Matt Russell, Smart Tan CEO

As the threat of COVID-19 begins to diminish, life and business will gradually gravitate closer to normal, but some of the effects will stick around and become part of a “new normal.” It’s undoubtedly …