Author Archive

Is it okay for a non-profit cancer education and prevention charity to develop a campaign asserting that tanning is as harmful as smoking cigarettes, even if the facts suggest otherwise? Is it okay to fill that campaign with more than …

By Lydia Calderón

You may want to market to everyone, but defining a specific audience has the power to grow your business exponentially. Through learning various factors about your main customers, you can cater to their needs and help better …

By Grant Miller, salon consultant

Columbia House, the company that was famous for one of the most successful and irresistible offers ever, filed for bankruptcy in 2015. Ending their business was mostly due to the changing of customers’ buying and …

Vitamin D is part of the team’s “prescription” and they should visit warmer climates or use sunbeds to get it, former Rangers F.C. manager Pedro Caixinha told the media.

“Pedro Mendes told me about the need for sunlight. He used …

By Brad Sudekum, TANgerines 

There are many ways to show your staff they’re appreciated, and one of the ways we do this is through our annual staff beach trip. This year we rented a house with a private beach in …

A preliminary review suggests that getting adequate vitamin D helps individuals exercise more strenuously while also exhibiting reduced signs of physical exertion, Details Magazine online reports.

“In layman’s terms, vitamin D helps you exercise harder without becoming more tired, or …

Training is training, right? Not according to successful tanning salons in today’s market. In fact, many successful business leaders will tell you that their operator training is arguably the most important part of ensuring a customer’s positive experience.

Amy Ringler …

You worked your way up through the ranks of your peers and continued to show initiative until your boss recognized the ambition gleaming in your eyes. Now you’re the manager. In those first moments, your new title is like a …