Author Archive

By Ivy Potter

Self tanners are in demand, so much so that they have garnered permanent self space at most major retail and specialty beauty stores.That means salon clients are buying these products. As experts in sunless, they should buy …

By Grant Miller

If you are a salon owner, you need to accept the fact that most staff will never be as motivated and good at selling as you probably are. It’s really not their fault. Most staff members are …

By Ashley Laabs

Salon owners are always focused on keeping their clients happy and making the most out of their buying potential, but one of the biggest favors you can do for yourself as slow season creeps along is to …

It’s no secret that everyone looks and feels a little sexier with a nice tan. But that’s apparently not the only way sunshine can improve your sex life. Exposure to bright lights, similar to sunlight, tripled reported sexual satisfaction in …

Bruce Williams, Vice President of Technical Service, PC Tan

 Even if you have a resident “handyman” in your tanning business, a little extra experience and expertise can certainly come in handy when it comes to your most valuable equipment. With …

By Lydia Calderón

Instagram launched Stories, their rendition of Snapchat’s app, last year. Like Snapchat, stories are photos and videos that can be viewed for 24 hours before disappearing. On Instagram, they’re located as little circles at the top of …

By Ivy Potter, Image Sun Tanning of NW Indiana

Ethnic skin is a broad-ranging category that includes people of non-European descent. Historically, individuals whose skin contains more melanin have avoided the sun and even sought out skin lightening beauty services. …

In a SmartTan.com poll, more than 60 percent of indoor tanning businesses said they use customer testimonials as part of their marketing.

Testimonials aren’t just about telling people what a great job you’re doing – it’s also about showing them …