Author Archive

By Dr. Marc Sorenson, Sunlight Institute

Nitric oxide is colorless gas that produced by the stimulation of ultraviolet A (UVA) radiation to the skin. The raw materials for this gas are pre-formed stores of nitrates and nitrites. It is a …

As the market for red light therapy continues to expand, it’s crucial to understand the importance of using devices that adhere to proper manufacturing standards—specifically, those that meet FDA registration requirements. Unfortunately, not all equipment on the market is manufactured …

By Grant Miller

I am frequently amazed how difficult some retailers make it for you to give them your money. The “sales prevention” department is, unfortunately, alive and well all across the country. They unintentionally put up all sorts of …

By Ashley Laabs

Salon owners are always focused on keeping their clients happy and making the most out of their buying potential, but one of the biggest favors you can do for yourself as slow season creeps along is to …

One thing that critics of the indoor tanning industry either don’t understand or refuse to admit is the reality that base tans acquired in a non-burning fashion at a professional tanning facility help to prevent sunburn.

It’s surprising. That is …

By Ashley Laabs

Salon owners across the country report word of mouth as their most successful marketing method, but many are doing absolutely nothing to cultivate more of it. When it comes to marketing a business, owners are often so …

With new red light therapy equipment options emerging in the tanning market, there has been a surge of claims from equipment distributors boasting superiority for various reasons that, upon closer inspection, often fail to hold water.

One claim is that …

From GrassrootsHealth

Knowing the history of how sunlight exposure has been utilized to cure disease and improve health is important for understanding why it is still so essential today

Key Points

• The “Diseases of Darkness” that are associated with vitamin