Author Archive

By Ivy Potter

It has been 95 years since Coco Chanel stepped out with sun kissed skin, making sunbathing glam and laying the foundation for indoor UV tanning. Although consumers have been trying their hands at “sunless” options for just …

By Scott Nichols

Busy season is in full swing and before you know, it’s over! All our efforts right now are on the taking care of the customer and maximizing every dollar that comes into the salon, and there is …

A large discrepancy exists between how much vitamin D people think they they are getting from their diet and how much they are really getting, according to the 2013 Functional Foods Consumer Survey. Sixty-eight percent of those surveyed by the …

For decades, tanning businesses have looked for ways to introduce new revenue streams and appeal to different clientele. With both services and merchandise, if you can name it, a salon somewhere has probably tried it.

But, is there an opportunity …

By Alyssa Hilliard, Sunless Inc.

Research shows that there is a reluctance to spray tanning because of the urban legends we’ve all heard of: “I don’t want to turn orange,” “I’m afraid I’ll turn into Ross!” What if I’m all …

At one time or another, we have all created an advertisement or, more likely, an advertising rep has created one for you that, quite frankly, tanked. The ad was so bad that even your mother wouldn’t redeem the lousy coupon …

Shelly DeJaynes LaPlant had never tanned in her life. Saddled with fair Type II skin growing up in sunny Colorado, she couldn’t go outside in the summer without breaking out in a rash or getting sunburn.

Her transformation story is …

By Jenny Backman, Carolina Tan Factory

One of the most important things that I strive to accomplish within my salons is being active. Let me explain what I mean by that. I believe in the old saying, “What isn’t growing …