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Author Archive

Embrace the ‘Summer Lifestyle’ on Social Media

Monday, June 23rd, 2025

As Smart Tan has said for years, as tanning businesses, “We Are Sunshine.” Summer might not be the best time of year for tanning businesses, but it is the perfect time to subtly reinforce that indoor tanning and laying out …

The Health Benefits and Risks from Moderate Sun Exposure

Friday, June 20th, 2025

Special guest post by William B. Grant, PhD, a recognized “World Expert” in the top 0.1% of scholars writing about Sunlight over the past 10 years

The evidence supporting the role of moderate sun exposure and vitamin D in supporting …

Mal-Illumination: The ‘indoor epidemic’

Thursday, June 19th, 2025

Many experts believe that the deficiency of sun exposure as a result of modern indoor lifestyles is widespread enough to be considered a health epidemic. They call it “mal-illumination.” Put simply by Dr. John Ott, who coined the term in …

Revolutionizing Red Light Therapy in Tanning: The inside story of SmartSun Therapy

Wednesday, June 18th, 2025

In less than three years since the introduction of the SmartSun Therapy brand, the innovatively designed SST28 system has successfully elevated red light therapy to unprecedented heights in the tanning industry.

In the process, Smart Tan CEO and founder of …

Mid-Year Business Refresh: Review and refocus your salon to optimize second-half performance

Tuesday, June 17th, 2025

June marks the halfway point of the year—making it the perfect time to pause, reflect, and realign your business for a strong finish. Whether you started the year with big goals or are just now looking to regain momentum, a …

Find a Reason for Customers to Walk Through Your Doors

Monday, June 16th, 2025

By Scott Nichols

As we are in the middle of the summer months, most tanning salons across the country have entered their slow season. Our goal today is to look for reasons for customers to walk through your doors during …

How To Thrive During The Second Half of The Year

Friday, June 13th, 2025

By Grant Miller

For the purpose of marketing and strategic planning, I like to break down the year into two halves. The first half of the year, I focus on growing the business by getting as many new clients as …

Psychology Today Explores the Benefits of Sunlight for Mind and Body

Wednesday, June 11th, 2025

A recent article published by Psychology Today titled “The Benefits of Sunlight” highlights the wide-ranging effects of sunlight exposure on both physical and mental health. It explains how sunlight influences our circadian rhythms, sleep patterns, and mood through the stimulation

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