Author Archive

In less than three years since the introduction of the SmartSun Therapy brand, the innovatively designed SST28 system has successfully elevated red light therapy to unprecedented heights in the tanning industry.

In the process, Smart Tan CEO and founder of …

June marks the halfway point of the year—making it the perfect time to pause, reflect, and realign your business for a strong finish. Whether you started the year with big goals or are just now looking to regain momentum, a …

By Scott Nichols

As we are in the middle of the summer months, most tanning salons across the country have entered their slow season. Our goal today is to look for reasons for customers to walk through your doors during …

By Grant Miller

For the purpose of marketing and strategic planning, I like to break down the year into two halves. The first half of the year, I focus on growing the business by getting as many new clients as …

At Lectric Beach Wellness & Sun Club, owner Dion Borkowicz has aligned his business with his personal values, blending tanning, red light therapy, and wellness services in a way that reflects his longtime dedication to health and fitness.

“I’m into …

From GrassrootsHealth

Vitamin D contributes to hundreds of physiological processes each day having to do with a wide array of health effects, which is why a deficiency can lead to so many different negative health outcomes – from brittle bones …

When it comes to sales, presentation is often just as important as substance. We know it’s not a coincidence that some people are great at selling and some aren’t at all. It’s about framing the offer the right way and …