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Author Archive

In Memory of Michael E. Stepp, Former President of Wolff System Technology

Wednesday, October 1st, 2025

Michael E. Stepp, the longtime president of Wolff System Technology, passed away on September 6, 2025, at the age of 73. During his two decades at the helm, he guided the company’s growth in North America and was widely admired …

Mastering Your Membership Message: Selling EFTs with confidence

Tuesday, September 30th, 2025

Recurring memberships are the heartbeat of a strong tanning business, but only if your staff knows how to sell them with purpose and authenticity. But for many front desk staff, membership sales can feel awkward or pushy. That’s why training …

Search Ads that Drive Clicks and Sales

Monday, September 29th, 2025

By now you know that Google Ads is a major tool for business success in our digital age. Google Ads allows your business to be found by people looking for your services and is a strong platform for converting those …

Something to be Excited About

Friday, September 26th, 2025

By Matt Russell, Smart Tan CEO

In my personal experience, one of the best things about running a business is that it never gets boring. You’re constantly faced with new challenges you have to overcome, and there are always new …

The Easiest & Most Profitable Way To Have Your Staff Sell More

Thursday, September 25th, 2025

By Grant Miller

If you are a salon owner, you need to accept the fact that most staff will never be as motivated and good at selling as you probably are. It’s really not their fault. Most staff members are …

Creating an Effective Orientation and Training Program for New Employees

Wednesday, September 24th, 2025

As a tanning business owner or manager, your employees are crucial to your business’s success. Their ability to provide excellent customer service, operate equipment safely, and sell products effectively directly impacts your salon’s reputation. Implementing a comprehensive orientation and training …

Rates of Vitamin D Deficiency by Occupation

Tuesday, September 23rd, 2025

From GrassrootsHealth

Does your job affect your vitamin D status? Should certain occupations have specific guidelines and actions to take for vitamin D?

A review by Sowah et al. looked at data from 71 peer-reviewed studies to determine how vitamin …

The Role of the Tanning Professional: The concept of control

Monday, September 22nd, 2025

There’s a power struggle going on in the indoor tanning industry. It’s happening every day in salons across the country. It’s likely that right now, as you read this, a tanning customer and a tanning salon operator somewhere are discussing …

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