Author Archive

Thousands of studies now point to potential benefits of vitamin D and UV exposure. It’s important that tanning professionals understand how this research is going to continue to unfold and impact their business.

But as an indoor tanning professional, you …

Thinking about checking out that new Italian restaurant in town but not too sure what to think of it? Chances are, you’ll most likely conduct research before making your final decision. Following a Google search, you stumble upon phenomenal reviews: …

By Scott Nichols

If you’ve been following this column for a while, you’re probably picking up on a theme I’ve been trying to convey. In many of my articles, I’m trying to get you to take control of your decision-making. …

The Smart Tan Master Certification track is complete with every major training Smart Tan offers, making it the most complete training track you and your employees will ever take.

Salon operators around North America have found that one of the …

Thinking about a new name, refreshed image, or updated service focus? Late summer is the perfect time to start planning your fall transformation.

The tanning industry isn’t what it was five years ago—and neither is your business. More salons are …

In most cases, listening to people talk about their problems isn’t something we look forward to. We all have them – problems at work, problems at home, problems with money, health problems…the list goes on. But if you’re a tanning …

By Grant Miller

The first, most important thing to understand about your marketing is, “Effective marketing is not a one-time event; it’s a well thought out, planned, ongoing system.”

I’d be extremely wealthy if I had a dollar for every …

A new global survey from McKinsey & Company reveals how significantly the wellness landscape is evolving—and who’s leading the charge. According to their 2025 Future of Wellness report, younger consumers are not only redefining what wellness means but also where …