Author Archive
Sunbeds – the myths and the facts: UK Sunbed Association
Professional sunbeds help people to tan “responsibly” without burning, says The Sunbed Association
With the summer months approaching, the UK sunbed industry is determined to dispel the “entrenched myths” surrounding the use of indoor tanning equipment.
The Sunbed Association (TSA), …
Crisis Management: Handling customer complaints and online reviews
Negative feedback, whether in-person or online, can feel like a setback for business owners. However, when managed correctly, customer complaints and online reviews can serve as valuable opportunities for growth, improvement, and increased customer loyalty. Here’s how to turn criticism …
Show Your Community Your Best Face
As the indoor tanning community continues to evolve and grow professionally, the market’s most successful operations continue to focus on key competencies.
- Recommit Your Business to Sunburn Prevention
The science of sun care is coming back to center, as it …
Sun Exposure and Athletic Performance
By Marc Sorenson, EdD, Sunlight Institute
Almost no one realizes the dramatic improvement that sun exposure can make on athletic performance. I helped Dr. John Cannell obtain translations of many esoteric and decades-old studies that had been forgotten, probably due …
The Psychology of Pricing: How to frame your offers for maximum impact
Of course, pricing plays a crucial role in influencing customer decisions, but there’s far more to consider than whether your rates are higher or lower than your competition. While discounts and promotions may seem like an easy way to attract …
5 Ways SmartSun Therapy Can Transform Your Business
SmartSun Therapy is tailor-made for the tanning industry. Literally, the brand was created specifically for tanning businesses, and it’s been working for tanning salon owners for several years. It’s the perfect service to accompany tanning services because the concept is …
Fox News Article Recognizes ‘Life-Changing’ Benefits of Sun Exposure
A recent Fox News article highlights growing scientific support for the powerful health benefits of sunlight exposure.
Dr. Roger Seheult, a critical care physician and pulmonologist, explains that sunlight plays a crucial role in regulating sleep, enhancing mood, and strengthening …
Dealing with the Aftermath of Firing an Employee
It takes a lot of deliberation and effort to bring a new team member on board, especially in small businesses. The strain on resources can be more apparent than at larger companies, meaning the hiring process must be very strategic. …
