Author Archive

With the rise in popularity of social media, business rating sites and customer reviews that pop-up right in Google, word of mouth is more impactful for businesses than ever before – and that can either be really great for your …

The concept of SmartSun Therapy is designed to mean much more to tanning businesses than the direct revenue it creates. When you introduce the SmartSun Therapy SST28 light therapy device, it fundamentally shifts the nature of your business. In one …

By Scott Nichols

One of my goals I constantly think about is how to become a better leader. Being a leader isn’t always what it’s cracked up to be. When most people think they want to be a leader, they …

Posting on job sites like Indeed.com is the natural first step in a routine job search, but it seems tanning businesses have always been more successful at finding candidates through those alternative methods, and that’s even more true in today’s …

Even more so than with UV tanning or spa service clients, one bad spray tanning experience is likely to cost you that client for life. You won’t see spray tanners as often, thus you often won’t have as many chances …

Ensuring the longevity and success of your business requires strategic financial planning, especially when it comes to capital expenditures. Capital expenditures, which include investments in assets such as equipment, facility renovations, and technology, are essential for maintaining and growing your …

For many small businesses, blogging seems like a great idea, but few follow through to create a space that’s beneficial both for their marketing presence and their customers. Because so many businesses fail to invest the time and effort, creating …

What does it really take to adapt, evolve, and build a “bulletproof” business in an ever-changing industry? Dion Borkowicz, owner of Lectric Beach Wellness and Sun Club, has navigated every era of the modern tanning industry, from its golden years …