Author Archive

By Brandon Cardinal, Norvell Sunless

Do you have too many sunless clients to handle? Are you looking to hire additional technicians to help with the overwhelming amount of sunless requests pouring in? Is your appointment book full, and the line …

For years, email marketing enjoyed the level of hype that is currently being experienced by social media marketing. It was the newest form of marketing that you had to be doing. In the past few years, that hype has died …

Boosted posts are one affordable way to reach a wide audience, but Facebook Ads give you more control and options. Facebook Ads allow you to choose from videos, images, collections, carousel, slideshows, canvas, lead generation, offers, post engagements, event responses, …

By Lydia Calderón, Smart Tan Marketing Manager

You may want to market to everyone, but defining a specific audience has the power to grow your business exponentially. Through learning various factors about your main customers, you can cater to their …

Vitamin D is part of the team’s “prescription” and they should visit warmer climates or use sunbeds to get it, former Rangers F.C. manager Pedro Caixinha told the media.

“Pedro Mendes told me about the need for sunlight. He used …

By Grant Miller, salon consultant

Columbia House, the company that was famous for one of the most successful and irresistible offers ever, filed for bankruptcy in 2015. Ending their business was mostly due to the changing of customers’ buying and …

Training is training, right? Not according to successful tanning salons in today’s market. In fact, many successful business leaders will tell you that their operator training is arguably the most important part of ensuring a customer’s positive experience.

Amy Ringler …

California Tan proudly donated a portion of Cali Collection revenue to the California Community Foundation’s Wildfire Relief Fund. The brand has many ties to the state and is ecstatic to have the opportunity to donate revenue from the Cali™ collection, …