Author Archive

It’s the age of innovation. Brands like Amazon and Apple are changing the world and achieving astronomical profits by doing things nobody else had imagined before. Meanwhile, in indoor tanning, Devoted Creations continues to lead the way, bringing revolutionary ingredients …

By Ashley Laabs

Social media isn’t easy, but it is worthwhile if your business take the time to create fan-friendly social content. The sad fact is, many small businesses are too focused on using old-media tactics that just don’t work …

By Ashley Laabs

One of the most difficult aspects of managing a team is to practice a high level of professionalism. Often, this means putting objectivity ahead of your own personal preferences. This task is rarely more challenging than when …

By Grant Miller, salon consultant

There’s a lot happening all around you that will affect how successful your business will be for the next several years. It’s already no secret that the number of tanning salons nationwide has dropped over …

Prominent natural health advocacy group Natural News advised readers on correcting common mistakes regarding sun exposure in an article on NaturalNews.com.

“The sun is a major healing force and is responsible for sustaining life on this planet,” wrote Natural News …

By Kizer & Bender

A successful retailer once told us to, “Listen to your customers because they’re smarter than you think.” He also pointed out that the letters that form the word LISTEN also spell SILENT – you can’t listen …

By Katie Phillips, California Tan Sunless

Just like other industries, the sunless industry is constantly searching for new ways to attract customers. As new products and new technologies are introduced, it’s easy to focus on new innovations as selling points …

In recent years, James Mastronardi had largely stepped away from leadership of his indoor tanning business with more than 80 East Coast locations. With established management that had been with the company for many years, the business ran itself without …