Author Archive

By Grant Miller, Salon Consultant

For the purpose of marketing and strategic planning, I like to break down the year into two halves. The first half of the year, I focus on growing the business by getting as many new …

WASHINGTON, DC (June 22) — The American Suntanning Association announced Thursday that the U.S. Senate’s bill introduced Thursday to repeal and replace the Affordable Care Act includes a provision to repeal the 10 percent ‘Tan Tax’ on Sept. 30 — …

By Lydia Calderón, Smart Tan Marketing Manager

In the ever-changing times we live in, you want your brand to be seen, heard, and remembered. Not only does a successful brand image retain customer loyalty, but it also helps grow sales, …

By Ashley Laabs

After opening your business, time gives perspective to an owner’s strengths, weaknesses and greatest points of potential. Successful entrepreneurs garner knowledge everywhere they can, and the age of the Internet is making this easier than ever.

Typically, …

Uncertainty: It might be the worst feeling in business. With nothing but the dense fog of the unknown before you, your lungs deflate, your heart throbs in your chest, and your mind churns over the possibilities. Do you try something …

By Damien Feiklowicz, Sunless Inc.

At the dawn of sunless tanning, a spray tan was rarely a good sold by itself. Instead, a decade or so ago, when UV was the undisputed king of tanning, many market veterans recall those …

From the Vitamin D Council

Solar radiation is associated with a decreased incidence and mortality rate of leading cancers in the United States, according to a new study published in the journal Dermato-Endocrinology.

Research continues to support the role of …

Four years of ASA lobbying efforts have Congress finally seeing the light: ‘The Tan Tax’ was a total failure

If Benjamin Franklin’s adage is true that nothing is certain but death and taxes, then it should also be said that …