Author Archive

By Grant Miller, salon consultant

These four “secrets” may seem obvious at first, but you’ll want to look closely at your business and see how you can improve each one to maximize your salon revenues. This is particularly important as …

By Ashley Wottring, California Tan Sunless

Along with their UV tanning lotion, an easy way to  optimize a customer’s tanning experience is by encouraging UV-only tanners to purchase sunless products. By combining both UV and sunless tanning methods, you can …

With a love for rock music and rocks stars and a passion for indoor tanning, Michelle Helander opened Rockstar Tanning in 2011, and the salon has been rockin’ it in its Pinole, CA market ever since. Despite some personal hardships, …

Register online for the ASA World Summit by Friday to receive the online price of just $89. On-site registration will still be available for the event, for an increased fee.

It’s no secret that everyone looks and feels a little sexier with a nice tan. But that’s apparently not the only way sunshine can improve your sex life. Exposure to bright lights, similar to sunlight, tripled reported sexual satisfaction in …

Part of the American Suntanning Association’s mission statement involves “engaging in higher-level discussion about UV exposure and indoor tanning.” The industry association aims to provoke reasonable discussion, involving both sides of the scientific argument, with a goal of finding political …

You probably know the home of the ASA World Summit Conference and Open Board Meeting as The Music City, but as of the mid-1800s Nashville was referred to as The Athens of the South for its reputation as one of …

By Ric Rooney, Sun Spot Atlantis

Some of you might know that I’ve been in this business 26 years. You’d think I’d have it all figured out by now, right? Not really. Your business is a living, breathing, constantly evolving …