Author Archive

It’s every tanning business owner’s favorite time of the year. Customers are flocking through your doors, purchasing memberships, sessions and products galore. It’s a nice reminder of the possibilities in this business. But, it’s also not an opportunity to sit …

California Tan Sunless attended FIBO, the leading international trade show for fitness, wellness and health, where just over a thousand exhibitors showcased their innovations to the health and fitness world. The brand had the opportunity to work with amazing athletes …

After weeks of debate, the U.S. House of Representatives just passed the repeal of the 10% Tan Tax as part of the American Health Care Act of 2017, the replacement of Obamacare. In this House version the Tan Tax will …

I hear from business owners and entrepreneurs all the time: “I hate marketing” or “I’m no good at marketing.”

No wonder they struggle.

Somehow, they’ve wrapped up marketing with some idea of smarmy, manipulative, annoying selling. (While there is …

Workers exposed to sunlight through windows on the job got more sleep and reported higher quality of life than those without natural light access at work, in a study published in an online supplement to the journal Sleep.

As …

Question from Robbie:

“I’m lucky enough to have been in the tanning industry for most of my adult life. So I’ve seen the scene change a lot since my first day. I’ve worked at salons where we had spray tans, …

In a SmartTan.com poll, just under 50 percent of salons said they check their customer metrics, such as per person average, on a daily basis.

Forty-nine percent answered every day, 18 percent said they check their metrics weekly, 18 percent …

By Ric Rooney, Sun Spot Atlantis

Respect for our customers is something so ‘Business 101’ that it just goes without saying. However, respect is a two-way street, and when customers no longer respect your business, it needs to be addressed. …