Author Archive

By Dr. Marc Sorenson, Sunlight Institute

A 2018 study published in the journal DermatoEndocrinology found that standard tanning salon sunbeds are very effective in raising serum levels of vitamin D. Those who used the beds were able to attain optimal …

By Ashley Laabs

In indoor tanning businesses, bad customer service can quickly overshadow any products or services on the menu. Sometimes, it’s as simple as posture, tone of voice, or using the wrong wording with a client who is on …

By Matt Russell, Smart Tan CEO

Owner Education: If you think education is expensive, try ignorance.

Hey, no one said this would be easy. But, when you consider that red light therapy could become a keystone service in your business, …

As spring approaches and clients begin dreaming of sunny getaways, your salon has the perfect opportunity to highlight the benefits of a base tan. More than just a cosmetic enhancement, a base tan is a practical way for clients to …

By Scott Nichols

I just got off the phone and because of the phone call I had, I am going to change the whole topic of this article. I have this pet peeve about people not being able to get …

People of all walks of life rely on EFT to take care of their expenses, and most salons have acknowledged that by offering discounts for memberships that utilize automatic payments. For salons, this has the added benefits of regulating revenue …

As explored in the previous installment of this series, the recruitment process for a sales position in a tanning business is often centered around assessing potential. It’s rare to encounter a flawless candidate, but identifying individuals who exude charisma …