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Author Archive

Straight to the Point: Advertising that minimizes cost, maximizes return

Wednesday, April 10th, 2024

Advertising during tanning season is tricky business. It’s the best time to reach new tanners and drive more sales, but you also don’t want to spend too much or discount when so many people are already coming in anyway. So, …

Cornerstone of Success

Tuesday, April 9th, 2024

After more than two decades in operation, The Midas Touch achieved a remarkable milestone in 2023, celebrating its most profitable year to date. And, thus far in 2024, the Emporia, Kansas, salon is on pace to surpass last year’s numbers. …

Sun Seekers Half as Likely to Die in Study

Monday, April 8th, 2024

Following advice to avoid sun exposure may be harmful to the health of women in countries with low solar intensity, according to new research out of Sweden. Participants that avoided sun exposure had double the all-cause mortality rate of those …

Why All Effective Marketing is Math

Friday, April 5th, 2024

By Grant Miller

I never thought in my wildest dreams that I would ever be teaching anyone about math of any kind. It was one of my worst subjects in school. If the world depended on me to calculate the …

How to Manage Someone You Don’t Like

Thursday, April 4th, 2024

By Ashley Laabs

One of the most difficult aspects of managing a team is to practice a high level of professionalism. Often, this means putting objectivity ahead of your own personal preferences. This task is rarely more challenging than when …

Plug & Play

Wednesday, April 3rd, 2024

Get it today. Start profiting tomorrow. It’s that simple.

The SmartSun Therapy SST28, created and customized specifically for the tanning industry, is a quintessential “plug and play” service, even more so than any UV tanning unit. While the variety and …

Does Low Vitamin D Make You Fat?

Tuesday, April 2nd, 2024

From GrassrootsHealth

The amount of vitamin D needed on a daily basis can vary depending on weight. Could it also be that vitamin D levels directly influence weight and the risk of being obese?

Evidence shows that vitamin D levels …

Tanning in 2030: Planning for the equipment mix of the future

Tuesday, April 2nd, 2024

As we anticipate the next groundbreaking leap in tanning technology, the introduction of full-body LED sunbeds from the industry’s leading manufacturers, the importance of having a long-term plan to keep your salon’s equipment mix up to date will only become …

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