Author Archive

By Lydia Calderón, Smart Tan Marketing Manager

Simple yet effective, Facebook contests are progressing into the new way tanning salons are growing their social media audience. They’re a fun approach to engage users and create a sense of community. Here …

Players getting vitamin D from sunbeds was part of the winning strategy of one of the world’s all-time great soccer managers, according to a 2012 study conducted by the Harvard School of Business.

“At a successful club like Manchester United, …

For decades, America has embraced the idea that bigger is better, especially in business. But in the last five years alone, the major shifts in our industry have proven that the idea is no absolute. An indoor tanning business cultivates …

Amanda Gore, Hall of Fame motivational speaker, author, and physiotherapist, will be in Nashville to share her expertise and excitement with the tanning industry at the ASA World Summit Conference and Open Board Meeting on Oct. 6-7. It’s a can’t-miss …

Even if someone possesses natural leadership traits, there are a number of skills they need to develop to effectively operate a business and maximize the potential of their subordinates. You know training on salon procedures and tanning protocol is a …

Most kids have a specific vision of what they want to be when they grow up. A doctor. A writer. A teacher. And then there are the kids who have the entrepreneurial gene; and while they may not be able …

By Ashley Laabs

When your job involves supervising others, it’s easy to lose sight of the image that you project. From time to time, it’s important to manage your own reputation and leadership style. Different environment require distinctive styles …

By Dr. Marc Sorenson, Sunlight Institute

In the rush by dermatologists and sunscreen companies to demonize sunlight exposure as the universal cause of skin cancers, there has been a total disregard for another factor that strongly protects against, or strongly …