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Author Archive

Show Your Customers You Care About Their Skin

Tuesday, April 4th, 2017

Identifying Skin Type I clients — who cannot UV tan without burning — and giving them alternatives while teaching them sunburn prevention is a cornerstone of professional tanning in North America today. Teaching clients with Skin Type II patience while …

In the Glow: How many lotions should I have in my salon?

Monday, April 3rd, 2017

By Lisa Parsons, Devoted Creations

Hey, hi, howdy, hello, bon jour! Depending on what part of North America you are reading this from, I wanted to greet you appropriately! First of all, THANK you for reading my very first blog!…

Managing in a Family Business

Friday, March 31st, 2017

By Ashley Laabs

Tanning salons, like many small businesses face a unique challenge: managing family members. In a recent Smart Tan poll, 42 percent of salons said that one or more of their employees are family. Overseeing the day-to-day activities …

Our Environment and Spray Tanning

Thursday, March 30th, 2017

By Crystal Rooney, Sun Spot Atlantis

How can a spray technician in Florida using the same spray tan solution as a Colorado spray technician get a different outcome? The answer is simple – environmental conditions.

Perhaps you live in an …

How to Manage Someone You Don’t Like

Wednesday, March 29th, 2017

By Ashley Laabs

One of the most difficult aspects of managing a team is to practice a high level of professionalism. Often, this means putting objectivity ahead of your own personal preferences. This task is rarely more challenging than when …

Natural News: Four Common Sun Exposure Mistakes

Tuesday, March 28th, 2017

Prominent natural health advocacy group Natural News advised readers on correcting common mistakes regarding sun exposure in an article on NaturalNews.com.

“The sun is a major healing force and is responsible for sustaining life on this planet,” wrote Natural News …

What Do You Want from Me?
Tips for Creating Fan-Friendly Social Content

Monday, March 27th, 2017

By Ashley Laabs

Social media isn’t easy, but it is worthwhile if your business take the time to create fan-friendly social content. The sad fact is, many small businesses are too focused on using old-media tactics that just don’t work …

Top 5 Word-Of-Mouth Marketing Tactics

Thursday, March 23rd, 2017

By Kevin Stevenson

Consciously or subconsciously, we are constantly influenced by the people around us, be it family members or friends or colleagues or even neighbors. Back in the days, when the Internet was yet to be born, people had …

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