Author Archive

Everything we do as indoor tanning professionals is based upon the underlying premise of sunburn prevention.

It’s a big part of the reason why all operators are trained in UV science, why we skin-type our clients, gradually acclimate them to …

By Ashley Wottring, California Tan Sunless

The sunless market is saturated with different brands to choose from, and in some cases each brand has multiple solution options. How can you choose which solution will work best for your salon? Below …

The Wall Street Journal reported last year that a new trend in athletic organizations including the Detroit Red Wings and Pittsburg Steelers embraces an advantage that is as old as the sun: Vitamin D.

“With millions of dollars at stake, …

Welcome to Smart Tan Academy, the new standard in salon training. We know why you’re here – because you want your staff to be the best educated, most effective, adaptable and flat-out best tanning operators in your market. That’s why …

After 20 years as an ultrasound technician, Jayne Contois was ready for something new. She was too young to retire and wanted a new business venture. She and her husband approached the owner of the oldest tanning salon in Bradford, …

By Michael Vidan

“You are too expensive.”

The normal first reaction to this statement is to get defensive, isn’t it? The next thought is to start to think of ways to reduce your price just to get the business, right?…

Facebook Live launched early this year and has become a very popular feature for news outlets, celebrities, businesses and individuals alike. It allows users to interact with their Facebook followers in real-time through video. You broadcast live video that shows …

In a SmartTan.com poll last year, more than half of respondents said they do not have a New Year’s Resolution for their indoor tanning business.

There’s a good chance you might not have even thought of a resolution as something …