Author Archive

Kick off the New Year the right way, with the education, motivation, equipment and products you need for a successful 2017, at the PC Tan Expo. On Jan. 14, the tanning industry will take over the Hilton Hasbrouck Heights – …

By Jenny Backman, Carolina Tan Factory

I am a small business salon owner, just recently adding my third salon, all within 20 miles of each other. I get asked time and time again if there are locations in different areas …

If you follow Devoted Creations on our Social Media outlets you may be familiar with the hashtag #LisaAndKandraDoEurope. International Sales Trainers Lisa Parsons and Kandra Covert traveled to Rotterdam, Netherlands to educate Devoted Creations’ Holland salons on the new 2017 …

By Grant Miller, salon consultant

Business owners and entrepreneurs – most people think these terms are interchangeable. Isn’t every business owner an entrepreneur? The answer is no. The definition of an entrepreneur is “a person who organizes and manages any …

The floor has risen in indoor tanning. Now it’s time to raise the ceiling.

As the industry landscape continues to change, the poorly operated businesses are long gone. At this point, even businesses that are competing on bargain-basement prices, or …

While the main purpose of the renowned Victoria’s Secret Fashion show is to promote lingerie and clothing, it’s no secret that many viewers are more interested in what’s underneath the apparel. As usual, at Monday’s 2016 rendition of the show, …

By Dr. Marc Sorenson, Sunlight Institute

A press release from the Vitamin D Society of Canada discusses the need for vitamin D in the winter, in order to reduce the risk and intensity of seasonal affective disorder, or SAD. SAD …

All of the giants of industry are putting their marketing plans and budget together now. It is essential to have a well thought-out marketing plan that is proactive, not reactive. A marketing plan without a firm foundation merely sways in …