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Author Archive

What Does a $4 Million Super Bowl Ad Have To Do With Salon Marketing?

Friday, February 3rd, 2017

By Grant Miller, Salon Consultant

Over 111 million people watched the Super Bowl in 2014, making it the most watched television program in history. With that much viewership, FOX was charging $4 million for a 30-second spot. A normal, rational …

Win a Free Automated Spray Booth from Sunless, Inc.

Wednesday, February 1st, 2017

Sunless tanning continues to grow at 10+% annually. Sunless, Inc. is offering tanning businesses the opportunity to win their choice of a VersaSpa PRO or Mystic Tan Kyss automated Spray Booth. Just complete the form here by Feb. 28 to

You Rang? A guide to responding professionally to client inquiries

Wednesday, February 1st, 2017

By Ashley Laabs

At any given moment, you could get a phone call, a text, a voicemail, an email, a Facebook message, a tweet, or you could be tagged on any number of social media groups. And in our fast-paced, …

Many Salons Lack Loyalty Programs: Poll

Tuesday, January 31st, 2017

In a SmartTan.com poll, nearly two-thirds of indoor tanning business said they do not have a customer loyalty or rewards program.

They may be something that takes a back seat to more pressing matters for many salon owners, but it’s …

Paper Reiterates UV’s Link to ‘Overall Good Health’

Monday, January 30th, 2017

The cardiovascular impact of sunlight — reducing blood pressure by triggering the release of nitric oxide from the skin — outweighs any potential risk factors of exposure, researcher Dr. Richard Weller writes in a paper published in the journal Blood

Base Tans Protect Whales from Sunburn

Friday, January 27th, 2017

This may be the first time you’ve ever been OK with the notion of being compared to a whale.

A new study, reported by USA Today, finds that whales, like humans, tan in order to protect themselves from sunburn.

Because …

Generational Marketing: Maybe we’re not so different after all

Thursday, January 26th, 2017

By Kizer and Bender

Here’s a headline for you: We’re beginning to think that maybe we are all not that different, and where we are different is technology based – the technology that was available to you when you were …

6 Things You Wish Your Customers Knew

Wednesday, January 25th, 2017

By Ashley Laabs

Through the course of working in a retail environment, you’ll invariably come across difficult clients. But if they only knew what you did, the world would just be a better place for it! Here are some of …

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