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Devoted Creations is the official indoor tanning sponsor of the Classmate USA Spring Break Model Search. The Classmate USA Spring Break Swimsuit Calendar is the No. 1 swimsuit calendar in the country!

The annual model search produces the calendar …

Winter 2017 was dismal and drab for the folks of Angus in the province of Ontario, Canada. But crummy weather only serves to fire things up at Purity Esthetics and Tanning. Literally. The salon has two fireplaces. And they’ve got …

While some knowledge is universal, each and every tanning salon has its own unique employees, policies, strengths, weaknesses, challenges and issues. Even salons within the same chain or franchise may have slightly different needs. And of course, as we all …

From Carole Baggerly, GrassrootsHealth

In an effort to increase public awareness of the importance of sunshine to human health, we have declared May to be “National Sunshine Month.”

With the transition from an agrarian to a technology-driven society, and other …

It’s every tanning business owner’s favorite time of the year. Customers are flocking through your doors, purchasing memberships, sessions and products galore. It’s a nice reminder of the possibilities in this business. But, it’s also not an opportunity to sit …

California Tan Sunless attended FIBO, the leading international trade show for fitness, wellness and health, where just over a thousand exhibitors showcased their innovations to the health and fitness world. The brand had the opportunity to work with amazing athletes …

After weeks of debate, the U.S. House of Representatives just passed the repeal of the 10% Tan Tax as part of the American Health Care Act of 2017, the replacement of Obamacare. In this House version the Tan Tax will …

I hear from business owners and entrepreneurs all the time: “I hate marketing” or “I’m no good at marketing.”

No wonder they struggle.

Somehow, they’ve wrapped up marketing with some idea of smarmy, manipulative, annoying selling. (While there is …