Author Archive

GQ Magazine provided the world with a fascinating glimpse into the life of a celebrity spray tan artist as part of its “Raise Your Game” series on successful professionals from various walks of life.

Dante Fitzgerald of Beach Bum Tanning …

Are you familiar with the most powerful word in marketing? It’s not the four-letter word typically associated with that claim.

For years, you’ve probably heard that the most powerful word is “free.” Other people will suggest that it’s “sex” or …

While focusing their efforts on bringing more clients in, building new revenue streams, and cutting costs, it seems that too many indoor tanning business operators have overlooked an obvious key to success: Become more efficient at selling to your current …

The sunshine vitamin may play a greater role in placating Seasonal Affective Disorder than previously thought, researchers now say. Earlier research and common sense have long suggested a relationship between sunshine, vitamin D and SAD, but evidence now shows that …

Get your salon in the spirit of the season with I Love Tanning products that help you show your clients your appreciation for your occupation and for them.

In honor of Valentine’s Day coming up soon, this month only you …

By Grant Miller, salon consultant

Social media has been without question one of the most popular methods to promote and market your tanning business. Facebook is still the largest and most popular social media site for business purposes. Like all …

Get outside and get your vitamin D the natural way, New York University Nutrition Professor Marion Nestle advised NPR listeners, also explaining that obtaining vitamin D through supplementation can be confusing and risky.

“It’s much better to go out in …

Of course free is better for the customer, but it may also make for a more effective promotion in the long-run than a discount, according to research.

A study in the Journal of Consumer Research found that offering a discount …