Author Archive

While the main purpose of the renowned Victoria’s Secret Fashion show is to promote lingerie and clothing, it’s no secret that many viewers are more interested in what’s underneath the apparel. As usual, at Monday’s 2016 rendition of the show, …

By Dr. Marc Sorenson, Sunlight Institute

A press release from the Vitamin D Society of Canada discusses the need for vitamin D in the winter, in order to reduce the risk and intensity of seasonal affective disorder, or SAD. SAD …

All of the giants of industry are putting their marketing plans and budget together now. It is essential to have a well thought-out marketing plan that is proactive, not reactive. A marketing plan without a firm foundation merely sways in …

Texas salon Endless Sun Tan received some great local recognition and publicity when their city’s newspaper reported on the salon being featured as November’s Smart Tan Member of the Month.

“Anything is possible if you put your mind to it,” …

By The Lease Coach

Readers of our new book, “Negotiating Commercial Leases & Renewals For Dummies,” will learn that the leasing process can take differing amounts of time, depending on whether you’re opening your first or fifth salon location. You …

SAN DIEGO, CA (Nov. 18, 2016) – A landmark study published today in the Journal Dermato-Endocrinology has world-renowned researchers calling insufficient sun exposure an emerging health problem in the United States. In their paper, The Risks and Benefits of Sun …

Two-thirds of indoor tanning businesses say that at least some of their sunless-only customers eventually try UV tanning in their salon, a SmartTan.com poll found.

According to the poll, 31 percent of tanning businesses say that “many” of their sunless-only …