Author Archive

Many experts believe that the deficiency of sun exposure as a result of modern indoor lifestyles is widespread enough to be considered a health epidemic. They call it “mal-illumination.” Put simply by Dr. John Ott, who coined the term in …

By Grant Miller

For the purpose of marketing and strategic planning, I like to break down the year into two halves. The first half of the year, I focus on growing the business by getting as many new clients as …

It’s been known for years that humans receive nutrients from sunlight just like we receive from our food. Certain wavelengths of sunlight impact a variety of health issues including vitamin D production from UVB light and  UVA light produces Nitric …

From GrassrootsHealth

Vitamin D contributes to hundreds of physiological processes each day having to do with a wide array of health effects, which is why a deficiency can lead to so many different negative health outcomes – from brittle bones …

When it comes to sales, presentation is often just as important as substance. We know it’s not a coincidence that some people are great at selling and some aren’t at all. It’s about framing the offer the right way and …

While it’s evident that well-equipped operators can experience unprecedented success in today’s tanning market, a lingering concern for the industry’s long-term future is the possibility that there’s not enough interest in tanning from younger consumers to sustain our businesses the …

One of the biggest questions all small businesses ask is, “How do I get customers to keep coming back?” The key is customer service. With so many large and small companies offering many of the same services and products, it’s …

By Ashley Laabs

The contemporary business world encourages people to make decisions based on measurable data, and rewards them for their measurable achievements. But even as we consume an overwhelming amount of data, we don’t necessarily feel better prepared to …