Author Archive

By Grant Miller, salon consultant

One of the most common questions I receive from salon owners regarding their marketing is, “When marketing to a customer, what is the best thing to offer them to get them into my store?”

In …

In a SmartTan.com poll, more than 60 percent of indoor tanning businesses said they use customer testimonials as part of their marketing.

Testimonials aren’t just about telling people what a great job you’re doing – it’s also about showing them …

Whether you’ve seen him on “The Ellen Degeneres Show,” on tour with country music’s superstar duo Florida Georgia Line, or on any  social media platform known to man, Justin Flom is everywhere — the biggest name to hit the magic …

By Jeff Nicklas, Vitamin D Council

In a study published in the Journal of Internal Medicine, researchers found that avoiding sun exposure may increase the risk for all-cause mortality in women.

In past articles, we’ve covered the positive and negative …

Even if someone possesses natural leadership traits, there are a number of skills they need to develop to effectively operate a business and maximize the potential of their subordinates. You know training on salon procedures and tanning protocol is a …

July 13 is the last day to register for Smart Tan Nashville for the early bird rate of just $99. Join us October 7-9 for the world’s largest indoor tanning trade show and conference!

Think you’ve seen it all? Think …

Coupon campaigns can be a great asset to your salon by bringing in new customers or enticing your current customers to make additional purchases. They can be valuable to customers and beneficial to your business — assuming, of course, that …

Discounting commercial sunbed use as a treatment option for those suffering from dermatological diseases may be a disservice for patients, according to a new review of previous research on the subject.

“Unsupervised sun exposure is a standard recommendation for some …