Author Archive

By Marc Sorenson, EdD Sunlight Institute

The obesity pandemic, brought about by horrendous eating patterns, lack of exercise and lack of sunlight, has spawned millions of nutritionally bizarre diet programs and numerous strange medical procedures. One of the strangest is …

All of the giants of industry have put their marketing plans and budget together by now. It is essential to have a well thought-out marketing plan that is proactive, not reactive. A marketing plan without a firm foundation merely sways …

Healthy, young adults saw improvements in upper and lower body strength from vitamin D supplementation in a 2014 study.

Research has consistently shows that vitamin D benefits muscles by increasing the size of muscle fibers as well as the rate …

Your salon spends time, money, and effort attracting and keeping good customers, but you could lose them in a second with just one slip up on cleaning duties. And even worse than losing a valued client is the negative word …

Get outside and get your vitamin D the natural way, New York University Nutrition Professor Marion Nestle advised NPR listeners, also explaining that obtaining vitamin D through supplementation can be confusing and risky.

“It’s much better to go out in …

By Grant Miller, salon consultant

Business owners and entrepreneurs — most people think these terms are interchangeable. Isn’t every business owner an entrepreneur? The answer is no. The definition of an entrepreneur is “a person who organizes and manages any …

While some might try to convince you otherwise, we all know that humans naturally need, crave, and relish sun exposure. Case in point: It took more than 100 years to accomplish, but one Norwegian town in 2013 completed its mission …

By Dr. Marc Sorenson, Sunlight Institute

A recent press release from the Vitamin D Society of Canada discusses the need for vitamin D in the winter, in order to reduce the risk and intensity of seasonal affective disorder, or SAD. …