Author Archive

Today is the last day to register for Smart Tan Nashville for the early registration rate of just $129.

This year, we’re celebrating the 20th anniversary of Smart Tan’s educational conference in downtown Nashville. For two decades, we’ve been producing …

By Ashley Wottring, California Tan Sunless

The key to sunless sales is education. Sunless tanning is different than UV tanning and requires additional training, whether an employee has worked in the salon for the past five years of five weeks. …

Eighty-three percent of indoor tanning businesses said they teach their clients sunburn prevention and other principles of outdoor sun safety, in a SmartTan.com poll earlier this year.

When we do our jobs correctly, tanning facility owners and operators are at …

In tune with the vibe of the Music City, we kicked off the opening session of Smart Tan Nashville 2014 with a parody of “Forget You” by Cee Lo Green that highlights the everyday struggles of being a salon employee …

Another recent review of studies found the association of vitamin D levels to decreased mortality rates to be consistent regardless of countries, sexes, age groups, and seasons of blood draw. In his analysis of the research, Dr. John Cannell of …

By now, you’re probably aware of the lawsuit filed against a prominent anti-tanning organization based in Nebraska. Backed by the ASA and its members, this lawsuit represents a “line drawn in the sand” as we seek to hold groups and …

Salon owners consistently point to marketing as one of the greatest points of difficulty for their business. When something works, it feels like magic; when it doesn’t, it feels like a mystery. But what if all the time and work …