Author Archive
Making Strides in Sunless
Before joining the New Sunshine team in 2008, Josh Malloch got a lot of experience from his position as the director of operations for a 46-location video store chain. He networked with many individuals in the tanning industry and was …
Pay-to-Play: Marketing in the New Era of Facebook
The days of free promotion via Facebook are coming to an end, the Inc.com article “Facebook’s Pay-to-Play: 3 Key Takeaways for Your Business” explains. Organic reach for businesses has fallen to 2 percent of all fans as Facebook continues to …
Majority of Salons Promote Testimonials: Poll
In a recent SmartTan.com poll, more than 60 percent of indoor tanning businesses said they use customer testimonials as part of their marketing.
Testimonials aren’t just about telling people what a great job you’re doing – it’s also about showing …
Nashville is National: See it all at the industry’s largest event
Salons from at least 46 states traveled to Nashville last year (not to mention attendees from Europe and Asia) to experience the world’s largest indoor tanning trade show and conference. Why come all that way? Because Smart Tan Nashville is …
What’s Your Type? Personality testing and the hiring process
By Laura George, The Hot Spot Tanning Salon
How do you select the right new hire when almost every applicant states that they have great customer service skills, are trustworthy, reliable, friendly, and fast learners? You interview them for 10 …
Millenium Tanning Celebrates 10th Anniversary
Devoted Creations exclusive salon chain Millennium Tanning of suburban Cleveland, Ohio celebrated their 10th anniversary this March with the help of some promotional materials from Devoted.
Devoted Creations sample packets of lotion, shopping bags, and Devoted Creations cups were
Vitamin D from the Sun is Better: Nutrition Professor
Get outside and get your vitamin D the natural way, New York University Nutrition Professor Marion Nestle advised NPR listeners last week, also explaining that obtaining vitamin D through supplementation can be confusing and risky.
“It’s much better to go …
Tabatha Takes Over Smart Tan Nashville
With a brand new location, fresh educational concepts and a keynote speaker known for kicking businesses into gear on the agenda, it’s time to register for the world’s largest indoor tanning trade show and conference!
As always, Smart Tan Nashville …
