Author Archive

By Joe Levy, Smart Tan Senior Vice President

Thousands of studies now point to potential benefits of vitamin D and UV exposure. I’ve been following the evolution of this science for 21 years as a big part of my job. …

Your employees have been trained on smart skin typing, but do your clients understand what smart tanning means? You might think it’s unnecessary for them to really get it, as long as your tanning consultants are there to guide them …

Make your business bigger, better, and more profitable without a significant financial investment by using the methods detailed in the Entrepreneur.com article “5 Ways to Grow Your Business Without Adding More Resources.” They say it takes money to make money, …

In her teenage years, Shell Kalka lounged at her local indoor tanning salon, dreaming about what she would do if she had one of her own and enjoying a rare moment of independence. For her, it was a relaxing place …

Vitamin D supplementation significantly decreased the severity of congestive heart failure and also improved other markers of the disease in a study published in 2013.

The research, published in the journal Congested Heart Failure, found that raising mean vitamin …

Handled properly, responding to criticism online is more than customer service – it’s marketing, the Inc.com article “How to Deal With Customer Complaints Online” explains. With hundreds, or even thousands, watching your social media pages, you have the opportunity to …

In a recent SmartTan.com poll, nearly two-thirds of indoor tanning businesses said that they have never updated their logo.

While this finding may be skewed by the presence of recently established salons, it’s somewhat concerning because your logo tells people …

Most people have very short memories about almost everything. Many salon owners also suffer from this as well. They wither forget or they lack the motivation to seek out and discover what was successful in the past. Here’s how this …