Author Archive

Sometimes it’s all too easy to get caught up in selling more and forget that sales aren’t directly related to profit. We’re always focused on improving sales numbers, but perhaps an easier way make more money is by increasing your …

Suntanning associations from around the world met for the second time as a continued effort toward building a strong future for the global indoor tanning industry. Due to the success of the first World Summit meeting held at Smart Tan …

Running a business can run you ragged. It’s inevitable that owners and employees alike eventually get stuck in the daily grind and the minute details of a salon. When you lose that innovative, ambitious spark, it shows in everything you …

Guests at the 49^th Annual Luncheon and Nearly New Fashion Show for the Salvation Army Women’s Auxiliary of Clark County, Nevada  this May left with a special thank you from Swedish Beauty. The luncheon and fashion show was held …

Email marketing software brand Vero shares some advice on getting the most out of your email blasts in a recent article on Inc.com, “9 Questions to Ask Before Sending That Marketing Email.” “With great power – the privilege of inbox …

Sitting on a sunny beach, Bobby Catone contemplated what to call his tanning salon. Although the name — Sunbelievable — seemed to come with relative ease, that was the only thing that came without too much effort.

Bobby is a …

The inaugural SUNbiz tanning event showcased the latest and greatest in indoor tanning for the nearly 100,000 attendees of FIBO, the leading international trade show for fitness, wellness, and health, this April in Cologne, Germany.

SUNbiz is an exciting, new …

Every year at Smart Tan Nashville, opening the trade show doors at 11 a.m. is an exciting moment. Attendees rush in to be the first to get their eyes and hands on the latest offerings from every major industry supplier.…