Author Archive

The secret to attracting new customers is understanding how to offer something that the customers value more than what the competitors offer, the Inc.com “3 Keys to Winning a Retail Customer” explains. There are several different ways to provide better …

Jenni “JWOWW” Farley is excited to see her tanning family again at this year’s Smart Tan Trade Show in downtown Nashville! She will be appearing in the Australian Gold booth, #519, on Saturday, November 9^th from 1:00 – 4:00 …

Robin and Marty Eason are quite the couple.

Robin is a hard worker and a good listener who isn’t exactly comfortable talking about herself. She loves to ride horses, garden and cook Thai food to clear her mind, but she’s …

A new study out of Australia suggests that people living in sunny areas have a reduced risk of pancreatic cancer.

The research examined Caucasian subjects and looked at their residential location during adulthood, outdoor work, history of skin lesion treatment …

You likely segment your current customers into groups for marketing and other purposes, but a recent Harvard Business Review blog post explains why also segmenting non-customers will help you innovate.  According to “Implementing Innovation: Segment Your Non-Customers” the key to …

In a recent SmartTan.com poll, nearly 90 percent of salons responded that they have at least three levels of EFT memberships on their menu. The majority, 64 percent said they offer four or more levels of EFT and 23 percent …

The greatest minds in indoor tanning will converge on Nashville this November for Smart Tan Downtown, and there’s no better place to learn about the scientific, political, and legal issues that impact your industry and your business.

Educational sessions at …

Of course your clients want excellent services and products, but chances are they can get similar offerings elsewhere. So, you have to find a way to separate yourself, and one way to do it is on a personal level, according …