Author Archive

When Lisa Brooking left the corporate world to start her own indoor tanning business in 2003, she didn’t picture herself spending time with city council members, state senators and congressional leaders.

That all changed in 2010. As Brooking sees it, …

A new meta-analysis of more than 17,000 cancer patients shows an association between higher vitamin D levels and significantly better survival and remission rates, as reported by Medscape Medical News. In assessing a dose-response relationship, researchers found that a 10-nmol/L …

A poorly motivated team can wreak havoc on a business, causing you to lose valuable clients whom you’ll never have the chance to regain. Not only do unmotivated workers fail to sell and perform other job functions effectively, perhaps most …

By Rebecca Oshiro, Vitamin D Council

In a first of its kind study, researchers at the Nebraska Medical Center looked at whether or not vitamin D as an add-on therapy to a traditional treatment plan helped reduce the number and …

In a recent SmartTan.com poll, nearly two-thirds of salons said their staff does not use scripts to push sales. There’s no definitive right or wrong answer when it comes to utilizing scripts, but it’s no surprise that salons tend not …

Every tanning business, and any other business for that matter, has a boss. But not every business has a leader. While every boss manages employees and makes decisions, a true leader is someone who steers his or her business like …

True Colors Tanning — a 10-store southern-Indiana and Kentucky tanning chain — demonstrated the industry’s professional approach to UV and spray tanning on a live news broadcast Tuesday.

The True Colors Team — led by owner Lisa Brooking — demonstrated …

At this year’s educational conference at Smart Tan Nashville, it’s all about making a difference. Our practical sessions on sales, professionalism, industry politics and more will make a difference in your salon, and on your bottom line. And we’ll also …