Author Archive

When it comes to strategic decision-making, sometimes you’ve got to throw out the book and become more flexible according to the Harvard Business Review article “Three Quick Ways to Improve Your Strategy-Making.” Check out their breakdown of common strategic planning …

At Smart Tan Nashville, the education  starts well before Saturday’s official opening session and keynote speaker. With best-selling author and retail expert Bob Negen on the docket for a new look at comprehensive salon marketing as well as the debut …

Shape Magazine, in an online article this week, advised readers to take advantage of the opportunity to spend some time in the sun over the holiday weekend.

“Skip the coffee and St. John’s wort. Soaking up a little sun this …

As keynote speaker Tabatha Coffey will discuss in Nashville in October, successful tanning business rely on a lot more than just tanning. Good business is also about providing an experience that makes the customer feel good. Just like most people …

In a recent SmartTan.com poll, nearly half of indoor tanning businesses said their lowest-priced EFT memberships costs between $20 and $25 dollars per month. A vast majority, more than three-fourths of salons, said their lowest membership rate falls somewhere between …

By Jeff Nicklas, Vitamin D Council

As I’m sure most all of our readers and members know, there is a big debate in vitamin D right now. Some researchers think that we need more research before we can raise vitamin …

All signs point to video becoming a more prominent part of marketing in the near future, but especially with the short duration of videos on Vine and Instagram, it can be hard to know how to put it to use. …

Many people consider Smart Tan’s Nashville convention and trade show to be the industry’s equivalent of a marathon. For James Whipple, Smart Tan’s 2013 convention was actually two marathons.

Whipple is a dedicated competitive runner in his free time. Smart …