Author Archive

Shop smarter on the industry’s largest trade show floor

The skin care products on your shelves, the impulse items near the checkout and the equipment in each room didn’t just magically appear. Every item in your salon was carefully selected …

In a recent SmartTan.com poll, most indoor tanning businesses answered that the majority of their clients purchase upgrades individually at each visit, as opposed to prepaid packages or higher-level upgrade EFTs.

Forty-four percent of salons say that most of their …

Professional indoor tanning facilities do a better job teaching the correct usage of chemical sunscreen than “sun scare” groups who manufacture and mass-market the product, according to the International Smart Tan Network. Our position is based on the following:

• The

Cultivate some cost-effective local publicity for your business with tips for managing public relations efforts on a tight budget from the Young Entrepreneur article “5 Tricks for DIY PR.” Most independent salons can’t afford to hire an expensive PR firm …

Podz Eyewear & Dr. Sun have donated more than 5 percent of sales, in product and cash contributions, to breast cancer charities so far in 2013. They have also worked hard to donate their time to the effort.

Company President …

He’s an artist, an author, and an entrepreneur. He’s presented more than 1000 times for clients like Disney, FedEx, Microsoft, Wells Fargo, and the U.S Chamber of Commerce. His artwork has raised more than $1 million for charity and can …

Implement an effective bonus plan that will keep your team engaged and kick sales up a notch, with tips from the Inc.com article “How to Motivate With Bonuses.” A bonus plan done the right way can make your team excel, …

Nearly half of indoor tanning businesses use a combination of industry posters, customized signage and generic artwork to decorate the interiors of their businesses, according to a recent SmartTan.com poll.

Forty-five percent of salons say they use a mix …