Author Archive
Study: Low Vitamin D Linked to Respiratory Disease
Older adults that are severely deficient in vitamin D have twice the risk of respiratory disease as those with the highest vitamin D levels, according to new research from University College London. Respiratory disease includes cystic fibrosis, COPD, asthma, pneumonia, …
Devoted Creations Teams Up with The Midas Touch for Free Tan Weekend
Kansas salon The Midas Touch Golden Tans partnered with Devoted Creations last month to offer clients the best in tanning skin care for its annual Free Tan Weekend. The weekend sale has been the keystone to the salon’s success over …
Get Customers to Open Your Emails
Increase the open rates of your marketing emails by establishing credibility and developing creative and compelling subject lines, with the help of advice from the Entrepreneur.com article “”Email 101: How to Write Better Subject Lines.” Catchy subject lines are one …
Rich Ad, Poor Ad: The art of ValPak messaging; Part 2
By Grant Miller, Salon Consultant
Last month, we explored the ValPak ad, now I will show some examples of do’s and don’ts in action.
If you’re relying on your ad rep to be a marketing wiz and write you an …
Poll: Social Media is Best Marketing Method
A SmartTan.com poll held in early May reveals that more than half of salons consider social media to be their most successful marketing technique.
Fifty-one percent of salons said social media is their most effective marketing method, while just 13 …
Study: Vitamin D Improves Quality of Life for Crohn’s Patients
Higher vitamin D levels helped those with Crohn’s disease overcome fatigue and limited decreasing muscle strength in a recent randomized, placebo-controlled study from Trinity College in Dublin, Ireland.
Patients that received supplements and had vitamin D serum levels of more …
Inspired Ideas: Susan Carlton, New Sunshine
Susan Carlton has been a long-standing trainer for the New Sunshine family of brands, training salons all over the country about confidence and body language in the sales process. But lately, she’s adopted a new nickname: Webinar Queen! Her charming …
Giving Away Freebies? Make Sure It’s Worth It
Occasionally giving away free products or services can be a solid business strategy, but make sure you’re getting a return on your investment, the Inc.com article “How to Give Away Freebies—and Not Bankrupt Your Business” explains. Offering freebies for contests, …
