Author Archive
Bad Sales Techniques Could Be Costing You
Do you ever wonder if you’re doing it wrong? Is there something you could be doing differently, without changing location, personnel or advertising that could dramatically increase your sales? Even if you’re pretty efficient at converting sales, there’s always something …
Balancing Your Many Roles in Life
Balance your roles at work and at home effectively so as to not make either side suffer, with advice from the Harvard Business Review article “How to Juggle Multiple Roles.” Within your life outside of work, you have several sub-roles: …
Celebrate ‘Vitamin D Day’ this Saturday
Join the vitamin D community this Saturday, Nov. 2, in support of Vitamin D Day, a day to recognize deficiency of the sunshine vitamin as a world problem.
According to the Vitamin D Day website: “Researchers agree that at …
Smart Marketing: A New Way to Swipe
It has been more than a decade since the first credit card machine became widely used in small businesses. At that time, the merchant process was simple: insert card, lay carbon paper over top and slide. The behind-the-scents processing was …
Salons Selling Accessories Not Related to Tanning: Poll
According to a recent SmartTan.com poll, just under 40 percent of indoor tanning businesses sell jewelry, handbags, and/or other accessories.
Much like diversifying by offering spa and other services, selling accessories and other retail products can help steady your cash …
These Companies Won by Putting Customer Experience First
With all the customer options available today, businesses win and lose based on the feeling they give customers, not features or prices, according to the Inc.com article “Why Customer Experience Is King.” The article describes some prime examples of companies …
Smart Management: The Art of Business
Owning and running a business is tough. To get through the day, we compartmentalize: home stuff, relationship stuff, management stuff, sales stuff, marketing stuff, management stuff, sales stuff, marketing stuff, friend stuff, dun stuff, other stuff. With all the effort …
Find The Big Marketing Idea You’ve Been Searching For
The world’s largest indoor tanning conference and tradeshow is a hotbed for all sorts of ideas that can help reinvigorate your business. While industry issues and knowledge are always at the forefront, there are few ideas as vital as ones …
