Author Archive

While nine of ten people are coupon users, the Entrepreneur.com article “5 Ways to Make Your Coupons Stand Out From the Pack” explains that the coupon market is terribly oversaturated, making it difficult to get your offers noticed. Here’s how …

By Grant Miller, Salon Consultant

The best, most effective salon marketing is actually a combination of multiple systems working together. Since it’s fall and we are in football season, think of a championship football team: a team of players on …

The biggest names in indoor tanning once again brought out the latest and greatest products and equipment at Smart Tan Downtown.

New sunbed offerings from PC Tan and others were on display on the packed show floor, as well as …

Try something new to drive holiday traffic with these “Holiday Promotions Your Customers Will Love,” from Small Business Computing. It’s the best time of the year to push retail products and gift cards. Don’t miss out!

One tried and true …

The full brunt of winter lies ahead, and it’s more than a month before days start getting longer again. Besides the general gloominess that this brings, UVB light for natural vitamin D production is nonexistent or severely limited in most …

When St. Croix Tan opened in 2001, Frank Crisafulli wanted to do something different. He and his partner Wade Dempsey sought out the indoor tanning industry for its low inventory and wider margins, but his intentions for a quality-oriented customer …

In a recent SmartTan.com poll, eight of ten salons said they most commonly cross promote with either gyms or beauty salons.

Forty-two percent said they work with gyms most, and 38 percent said they most often cross promote with beauty …

By Rich Kizer & Georgeanne Bender

Do you play music in your salon? You should! Music has a big effect on your customers and sales, even you staff. It’s not just music, it’s audio architecture —  a soundtrack for your …