Author Archive

Yesterday the Indoor Tanning Association (ITA) and the American Suntanning Association (ASA) announced a cooperative strategy for 2014 and beyond to promote and defend our industry.

The ITA, founded in 1999 is the industry’s oldest trade association and has historically …

If you close your eyes and imagine what a leader looks like, a handful of stereotypical images will probably come to mind. A quick Google search will probably reveal similar results: A leader is in front of or above the …

The secret to attracting new customers is understanding how to offer something that the customers value more than what the competitors offer, the Inc.com “3 Keys to Winning a Retail Customer” explains. There are several different ways to provide better …

Jenni “JWOWW” Farley is excited to see her tanning family again at this year’s Smart Tan Trade Show in downtown Nashville! She will be appearing in the Australian Gold booth, #519, on Saturday, November 9^th from 1:00 – 4:00 …

Robin and Marty Eason are quite the couple.

Robin is a hard worker and a good listener who isn’t exactly comfortable talking about herself. She loves to ride horses, garden and cook Thai food to clear her mind, but she’s …

A new study out of Australia suggests that people living in sunny areas have a reduced risk of pancreatic cancer.

The research examined Caucasian subjects and looked at their residential location during adulthood, outdoor work, history of skin lesion treatment …

You likely segment your current customers into groups for marketing and other purposes, but a recent Harvard Business Review blog post explains why also segmenting non-customers will help you innovate.  According to “Implementing Innovation: Segment Your Non-Customers” the key to …

In a recent SmartTan.com poll, nearly 90 percent of salons responded that they have at least three levels of EFT memberships on their menu. The majority, 64 percent said they offer four or more levels of EFT and 23 percent …