Author Archive

The National Cancer Institute’s cancer registry shows that melanoma incidence in women under 20 years of age is significantly less than 1 case per 100,000 girls and has actually decreased in the past 10 years — published data that fly …

The industry’s first salon owner association is off to a great start since its official launch in December. The six-member board of directors has assembled a team of 17 consultants and staff members, with experts in media and PR, government …

Keep up with all the latest social media advertising choices with information from the Inc.com article, “New Ways to Advertise on Social Media.” In attempts to generate new revenue sources, platforms like Facebook and Twitter are constantly creating new advertising …

More than four out of five indoor tanning businesses offer sunless tanning retail products, and more than one-third carry at least 6 different varieties, according to a SmartTan.com poll conducted this month.

Most salons, 47 percent, say they carry 1-5 …

While some knowledge is universal, each and every tanning salon has its own unique employees, policies, strengths, weaknesses, challenges and issues. Even salons within the same chain or franchise may have slightly different needs. And of course, as we all …

One thing that critics of the indoor tanning industry either don’t understand or refused to admit is the reality that base tans acquired in a non-burning fashion at a professional tanning facility help to prevent sunburn.

It’s surprising. That is …

Most people know about Google Maps, Adwords, Analytics and Gmail, but Google offers many more useful business tools that you might have never noticed, as described in the article “8 Hidden but Powerful Google Tools for Business,” from Inc.com. These …

After 20 years, I recently stepped down as the president of Canada’s largest tanning chain, Fabutan. I’m often asked what one thing can make the most impact in growing a tanning salon, or any business for that matter. My answer …