Author Archive

For the first time, Smart Tan Sales Training will be offered in a classroom setting on Friday Nov. 8 at Smart Tan Downtown in Nashville.

This certification teaches your employees how to propose a product and service mix, explain the …

As the Entrepreneur.com article “7 Simple Numbers That Will Grow Your Business explains, business is a numbers game, and to effectively manage the numbers you need to measure them first. Understand these simple metrics in order to recognize how you …

In a recent Sunlight Institute blog post, founder Marc Sorenson directs readers to a health column titled Smart Sun Exposure from a Pennsylvania newspaper.

The article discusses sun exposure as the only natural source of vitamin D, the various …

In a recent Smart Tan poll, less than one out of 10 indoor tanning businesses said they close at a time other than 8, 9, or 10 p.m.

42 percent of salons said they are open until 9 p.m., 26 …

Gmail’s new tabs layout seems to be popular among consumers, but could be a major headache for email marketers, the Inc.com article “Gmail’s New Inbox: Is It Screwing Up Your E-mail Marketing?” explains.

“The one group of people legitimately terrified …

During the off-season, when most salons see a decrease in traffic, it’s easy to diminish (or eliminate) marketing efforts. But marketing shouldn’t be constrained to just the seasonal months. Salons need to be thinking long-term and use the off-season to …

The FDA reclassification proposal can have a detrimental effect on your salon, so it’s imperative that you submit a response immediately.

The U.S. Food and Drug Administration this Spring announced a proposed order to reclassify ultraviolet tanning lamps to a …

A first of its kind study suggests a connection between sun exposure, lower breast density, and thus reduced breast cancer risk, the Vitamin D Council reports. High breast density is recognized as a strong risk factor for breast cancer.

Researchers …