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Several indoor tanning companies took advantage of last week’s $550 million Powerball lottery jackpot by using the jackpot as a way to drive traffic to salon facebook pages.

Florida-based South Beach Tanning Company purchased a Powerball ticket and promised those …

Reach more Facebook users on their smartphones by utilizing these paid tactics, as outlined in the Inc.com article “4 Ways to Take Advantage of Facebook Mobile Ads.” As the social network attempts to drive profits, recent changes have made it …

While it is beyond dispute that sun exposure to the skin is the natural, intended and most-efficient source of vitamin D production, dermatology’s leaders continue to suggest that nature was wrong by promoting vitamin D supplements to the exclusion of …

More than 9 out of 10 tanning facilities say they have clients who — prior to coming to their salons — could not get a suntan outdoors without sunburning, according to a SmartTan.com poll.

According to the poll, 92 percent …

Go beyond a boring punch card discount with a customized rewards program through digital platform Belly, as described in the Entrepreneur.com article “How to Add Personality to your Loyalty Program.”

According to its website, “Belly redefines traditional customer loyalty …

A European study published this week showed that three non-burning sunbed sessions weekly was more effective at raising vitamin D blood levels than 1,000 IU of daily vitamin D pills.

Published in the European Society for Photobiology’s journal, Dr. Fran …

Approximately 1 in 4 indoor tanning facilities now refer to their UV tanning units as “sunbeds” — a term that accurately portrays the fact that sunbeds are, above all else, a surrogate for natural sunshine.

“While professional indoor tanning facilities …

Think about your marketing. You probably have a Facebook, a website, coupons in a mailer, radio ads. There’s probably an endless list of things you’re doing to pump up your sales. But a post here and a blast there isn’t …