Author Archive

Keep up with all the latest social media advertising choices with information from the Inc.com article, “New Ways to Advertise on Social Media.” In attempts to generate new revenue sources, platforms like Facebook and Twitter are constantly creating new advertising …

More than four out of five indoor tanning businesses offer sunless tanning retail products, and more than one-third carry at least 6 different varieties, according to a SmartTan.com poll conducted this month.

Most salons, 47 percent, say they carry 1-5 …

While some knowledge is universal, each and every tanning salon has its own unique employees, policies, strengths, weaknesses, challenges and issues. Even salons within the same chain or franchise may have slightly different needs. And of course, as we all …

One thing that critics of the indoor tanning industry either don’t understand or refused to admit is the reality that base tans acquired in a non-burning fashion at a professional tanning facility help to prevent sunburn.

It’s surprising. That is …

Most people know about Google Maps, Adwords, Analytics and Gmail, but Google offers many more useful business tools that you might have never noticed, as described in the article “8 Hidden but Powerful Google Tools for Business,” from Inc.com. These …

After 20 years, I recently stepped down as the president of Canada’s largest tanning chain, Fabutan. I’m often asked what one thing can make the most impact in growing a tanning salon, or any business for that matter. My answer …

The American Suntanning Association is currently working on 31 state tan ban bills in 23 states, and lobbyists have been engaged in every state where bills are in play or being introduced.

For the first time, legislators are hearing our …

Some small businesses may be under the impression that market research is a luxury reserved for larger companies, but the article “3 Market Research Tips for Small Business,” from Small Business Computing explains how you can gain some valuable insight …