Author Archive

Owner Education: If you think education is expensive, try ignorance.

Hey, no one said this would be easy. But, when you consider that red light therapy could become a keystone service in your business, attracting non-tanners of all ages, and …

Promotional discounts or incentives can be great assets to your salon by bringing in new customers or enticing your current customers to make additional purchases. They can be valuable to customers and beneficial to your business — assuming, of course, …

As a business owner, you may often feel like you have to do it all. And, for a while, maybe you did. But just because you can doesn’t mean you should. The more capable, knowledgeable people you have around you, …

Thousands of studies now point to potential benefits of vitamin D and UV exposure. It’s important that tanning professionals understand how this research is going to continue to unfold and impact their business.

But as an indoor tanning professional, you …

Thinking about checking out that new Italian restaurant in town but not too sure what to think of it? Chances are, you’ll most likely conduct research before making your final decision. Following a Google search, you stumble upon phenomenal reviews: …

By Scott Nichols

If you’ve been following this column for a while, you’re probably picking up on a theme I’ve been trying to convey. In many of my articles, I’m trying to get you to take control of your decision-making. …

The Smart Tan Master Certification track is complete with every major training Smart Tan offers, making it the most complete training track you and your employees will ever take.

Salon operators around North America have found that one of the …

Thinking about a new name, refreshed image, or updated service focus? Late summer is the perfect time to start planning your fall transformation.

The tanning industry isn’t what it was five years ago—and neither is your business. More salons are …