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SmartTan.com now features a “consumer landing page” for first-time viewers, re-directing salon clients to a consumer information hub while directing indoor tanning business staff to Smart Tan’s regular business-to-business educational web site.

The landing page feature went live Tuesday evening.…

Since coining the term “sun scare” in 1996, Smart Tan has talked a lot about the anti-tanning lobby’s penchant for distorting the truth about UV light. I was recently asked to better explain that. Here is what I said:

“Sun …

Jonelle Easter and Brad Jacques, co-owners of du soleil Tanning Studios, over-see two locations in Ontario. The pair’s careful consideration of demand in the outskirts of Ottawa has produced positive results for the salon since its inception.

Click here to …

A first-of-its-kind study of vitamin D levels among those whose outdoor lifestyles give us the best clues of what is natural for humans supports the contention that regular tanners have natural vitamin D levels and non-tanners are falling far short.…

Nearly half of all tanning businesses say they have been busier this January than they were the same month a year ago, according to a SmartTan.com poll conducted this week.

According to the poll, 49 percent of salons say their …

One thing that critics of the indoor tanning industry either don’t understand or refused to admit is the reality that base tans acquired in a non-burning fashion at a professional tanning facility help to prevent sunburn.

It’s surprising. That is …

A study led by New Zealand epidemiologists suggests that dermatology-led efforts to scare young people about skin cancer may actually be causing a decline in skin cancer awareness in older people who are, by far, the most likely to get …

A study in the February issue of Pediatrics reports that the number of children who say they “often or always” use sunscreen has decreased in the last three years — a statistic that is being interpreted by the dermatology and …