Author Archive

Even more so than with UV tanning or spa service clients, one bad spray tanning experience is likely to cost you that client for life. You won’t see spray tanners as often, thus you often won’t have as many chances …

Ensuring the longevity and success of your business requires strategic financial planning, especially when it comes to capital expenditures. Capital expenditures, which include investments in assets such as equipment, facility renovations, and technology, are essential for maintaining and growing your …

For many small businesses, blogging seems like a great idea, but few follow through to create a space that’s beneficial both for their marketing presence and their customers. Because so many businesses fail to invest the time and effort, creating …

What does it really take to adapt, evolve, and build a “bulletproof” business in an ever-changing industry? Dion Borkowicz, owner of Lectric Beach Wellness and Sun Club, has navigated every era of the modern tanning industry, from its golden years …

The key to succeeding without competing on price is understanding and utilizing your “unique value proposition” – what sets you apart from your competition. You don’t have to be cheaper if you are better and therefore provide additional value for …

A new peer-reviewed study published in Biodemography and Social Biology adds fresh scientific weight to what tanning professionals and sunshine lovers have long believed: a little sunlight can go a long way for your mood.

Titled “Happiness in the Sky: …

By Matt Russell, Smart Tan CEO

If you’ve purchased a reputable medical-grade red light therapy device, you need to give some serious thought about committing to that level of investment. Credible red light therapy is not, and should not be …

By Scott Nichols

If you are one of the few people that is glued to the news, you are brave! Depending on the day and even the hour, the news can give you some hope and more likely some anxiety. …