Author Archive

By Scott Nichols

We have found that there is no such thing as a secret promotion or sale that is going to increase your sales every day of the year. Sure, you might run a promotion that will increase your …

The holiday season presents unique opportunities for tanning businesses to increase sales now and build momentum for busy season. That’s particularly true with sunless, which is likely the most event-driven service in most salons.

Use these strategies to increase your …

On a biological level, red light therapy works in much the same way as exercise. When you work out, you put temporary stress on the body, and the body responds by repairing itself and becoming stronger and healthier. Red and …

By Lydia Calderón

You may want to market to everyone, but defining a specific audience has the power to grow your business exponentially. Through learning various factors about your main customers, you can cater to their needs and help better …

While many tanning businesses are gravitating toward a more wellness-focused business model, few, if any, have gone all like Baja Beach of Berks County, Pennsylvania. In just the past year, owner Bridget Coe’s seven-figure investment in equipment and services for …

TORONTO, ON (October 28, 2024) – November is the month that Vitamin D winter begins in northern latitudes – including all of Canada. A time when the sun can no longer trigger vitamin D production in your skin as fall …

By Scott Nichols

As you’re reading this article you can start to see the “light at the end of the tunnel” of the slow season.  As we head into the next season, I challenge you to investigate and plan for …

From GrassrootsHealth

Red, Near Infrared, Far Infrared, and Blue Light from sunshine may all have unique health effects to offer

The solar spectrum consists of different forms of radiation or energy with wavelengths between 300 nm and well over 1 …