Author Archive

By Scott Nichols

We have found that there is no such thing as a secret promotion or sale that is going to increase your sales every day of the year. Sure, you might run a promotion that will increase your …

The holiday season presents unique opportunities for tanning businesses to increase sales now and build momentum for busy season. That’s particularly true with sunless, which is likely the most event-driven service in most salons.

Use these strategies to increase your …

On a biological level, red light therapy works in much the same way as exercise. When you work out, you put temporary stress on the body, and the body responds by repairing itself and becoming stronger and healthier. Red and …

By Lydia Calderón

You may want to market to everyone, but defining a specific audience has the power to grow your business exponentially. Through learning various factors about your main customers, you can cater to their needs and help better …

By Scott Nichols

As you’re reading this article you can start to see the “light at the end of the tunnel” of the slow season.  As we head into the next season, I challenge you to investigate and plan for …

By Brad Sudekum, TANgerines 

There are many ways to show your staff they’re appreciated, and one of the ways we do this is through our annual staff beach trip. We plan these trips on national holiday weekends so we only …

TORONTO, ON (October 26, 2023) – Health authorities worldwide now acknowledge that sun-care advisories in the future should not be one-size-fits-all and that darker-skinned people in sun-deprived climates like Canada may not be getting enough sun and vitamin D.

That’s …

You worked your way up through the ranks of your peers and continued to show initiative until your boss recognized the ambition gleaming in your eyes. Now you’re the manager. In those first moments, your new title is like a …