Author Archive
Present the Right Image: Create in-store marketing that’s professional, attractive, and impactful
Technology has leveled the playing field for small businesses. Particularly with marketing, you no longer need a substantial budget, specialized training, or designated staff to replicate much of what companies with far more extensive resources are doing.
In our February …
Something for Everyone
Gina Jaeger-Morris, Business Development Manager, Sun Evolutions
Value is in the eye of the beholder. While some customers will appreciate the worth of the high-end ingredients and tanning prowess your top-shelf products provide, getting more products for their money will …
Improve Your Point-of-Purchase Experience
Point-of-purchase (PoP) refers to a moment in time when a customer can complete a transaction with your salon, whether it’s booking an appointment, paying for products, purchasing memberships, checking in for a tanning session, or a combination of services. If …
Most People Get Less Vitamin D In Diet Than They Think: Survey
A large discrepancy exists between how much vitamin D people think they they are getting from their diet and how much they are really getting, according to the 2013 Functional Foods Consumer Survey. Sixty-eight percent of those surveyed by the …
Straight to the Point: Advertising that minimizes cost, maximizes return
Advertising during tanning season is tricky business. It’s the best time to reach new tanners and drive more sales, but you also don’t want to spend too much or discount when so many people are already coming in anyway. So, …
ASA Continues Effective Government Relations Efforts
The American Suntanning Association is staying ahead of attempts to over-regulate professional indoor tanning facilities at the state and federal level in 2023.
Efforts to keep under-21-year-old clients from using sunbeds in professional salons have been introduced in New York …
Response to SmartSun Therapy ‘Immediate and Extremely Impactful’
In the early 2000s, Glo Sun Spa founder Earnhart played a central role in setting the trends of spa diversification and adapting terminology to reflect the evolving nature of tanning businesses. Even before that, Earnhart built his reputation as an …
Sunbed Inventor Friedrich Wolff Dies at the Age of 85
From Bundesfachverband Besonnung e. V.
The Bundesfachverband Besonnung e.V. takes leave of its founding member and inventor of the tanning bed, Mr. Friedrich Wolff.
It is with great regret that we have received the news of the death of our …
