Author Archive

As the indoor tanning community continues to evolve and grow professionally, the market’s most successful operations continue to focus on key competencies. Joe Levy, Executive Director for the American Suntanning Association, is the lead developer of International Smart Tan Network’s …

By Grant Miller

Depending on where your salon is located, summer marks the beginning of the annual slow season. Typically, the first half of the year is the prime time to bring in new members, sell a ton of EFTs, …

By Michael Mercer, Ph.D.,

Employee attitudes are contagious!

In fact, employee attitude research reveals this truth. Research by Ronald Friedman, Ph.D., of University of Rochester, published in “Motivation & Emotion” journal found pairing people in a room with… (a) high-motivated …

There’s always lots of talk about print advertising, direct mailing, social media, radio, television, etc. But for some reason, we seem to neglect talking about the most important and free way to market a business: word of mouth.

With the …

Carly White, General Manager, Pacific Tan and Spa

The concept of SmartSun Therapy is designed to mean much more to tanning businesses than the direct revenue it creates. When you introduce the SmartSun Therapy SST28 light therapy device, it fundamentally …

By Ivy Potter

Clients expect retail products from a professional service provider. Imagine having your hair styled in a salon that didn’t sell shampoo or hairspray. Ever had a stylist send you to another store’s beauty aisle with a list …

This month’s article is based upon helping you get to the next level of your employment.

Have you ever noticed it feels like some people can reach the next level of management faster than others? What are they doing that …

By Carole Baggerly, GrassrootsHealth

I would like to share some information not about how sun exposure produces vitamin D, but some of its other benefits. It is healthy to have regular, non-burning sun exposure. It is also counter-culture right now, …