Author Archive

Red light therapy is no longer a niche wellness service—it’s a booming industry that’s expanding far beyond tanning salons. From high-end wellness spas to boutique fitness studios and even chiropractic offices, businesses everywhere are capitalizing on the rising demand for …

By Grant Miller

Getting your existing customers to spend more money more often is an effective way to quickly increase your revenue. Marketing is a process, and you should always be attracting new customers and maximizing the value of your …

By Scott Nichols

I hope this busy season is going well for you. It’s the time of year to build your customer base so we can sell products and services to more customers. It’s the time of year to build …

Producing the most effective red light and near-infrared light therapy system requires careful engineering that balances the amount of energy emitted from each diode, the total amount of energy emitted from the device, and the distance between the light source …

With the summer months approaching, the UK sunbed industry is determined to dispel the “entrenched myths” surrounding the use of indoor tanning equipment.

The Sunbed Association (TSA), …

Negative feedback, whether in-person or online, can feel like a setback for business owners. However, when managed correctly, customer complaints and online reviews can serve as valuable opportunities for growth, improvement, and increased customer loyalty. Here’s how to turn criticism …

As the indoor tanning community continues to evolve and grow professionally, the market’s most successful operations continue to focus on key competencies.

1. Recommit Your Business to Sunburn Prevention

The science of sun care is coming back to center, as it …

By Marc Sorenson, EdD, Sunlight Institute

Almost no one realizes the dramatic improvement that sun exposure can make on athletic performance. I helped Dr. John Cannell obtain translations of many esoteric and decades-old studies that had been forgotten, probably due …