Author Archive

When Eric Haynes first started working in tanning, the U.S. “tanning industry” didn’t really even exist yet. While a few businesses specializing in tanning were scattered across the country at that point, Eric, like most other Americans, didn’t know what …

By Megan Knoll

Many salon owners think they know who their best customers are, but the facts may surprise you. More companies in every sector are using business intelligence to get a complete image of who their most valuable customers …

With winter and holiday vacations to warm destinations on the horizon, outdoor sun safety is as important as ever this time of year. It’s a good thing 83 percent of indoor tanning businesses said they teach their clients sunburn prevention …

We’ve all been waiting for the day when something happens to help change the longstanding negative perception about UV light.

Over the last 40 years, nobody has pursued that vision more fervently than Smart Tan CEO Matt Russell. From developing …

Do you know if your employees are satisfied with their jobs? It’s a scary question if you think about it. Even though most salon owners will admit that they don’t expect their 18-year-old bed cleaner to work part-time forever, few …

By Scott Nichols

We have found that there is no such thing as a secret promotion or sale that is going to increase your sales every day of the year. Sure, you might run a promotion that will increase your …

As we’re discussing in this month’s Smart Tan Magazine cover feature, the holiday season presents unique opportunities for tanning businesses to increase sales now and build momentum for busy season. That’s particularly true with sunless, which is likely the …