Author Archive
Sunlight and Health: ‘God’s Gift to Mankind’
By Marc Sorenson, Sunlight Institute
Sunlight and health, from the earliest human civilizations to our current battle with COVID-19, have an inseparable link. Dr. John Fielder’s exceptionally well-written paper, History of Heliotherapy, provides insight into the past. Many ancients …
Heighten the Experience
By Lisa Saavedra, Devoted Creations & Selfie Glow
There is one common factor that all super-successful salons have – a great customer experience. It’s more than just an inviting environment, which of course helps. The customer experience extends even to …
Managing with Intention
Becoming a manager is certainly something to be proud of — you have risen through the ranks of employees to an important position. However, with achievement comes challenge, and managing a team certainly has many challenges.
The key to excelling …
7 Reasons You Should Be Selling Online
By John Toston, Tan-Link
Your business closes when your salon closes. However, there is no reason to be ever closed to a paying customer. The best time to sell to a customer is when they are already online browsing your …
What Can You Say? Clarifying Customer Communications
Thousands of studies now point to potential benefits of vitamin D and UV exposure. It’s important that tanning professionals understand how this research is going to continue to unfold and impact their business.
But as an indoor tanning professional, you …
Keys to Executing Profitable Promotions
Promotional discounts or incentives can be great assets to your salon by bringing in new customers or enticing your current customers to make additional purchases. They can be valuable to customers and beneficial to your business — assuming, of course, …
Know Your Worth: It may be time to consider a strategic pricing overhaul
Typical economic conditions make it inevitable that businesses of all types will need to gradually increase prices for their products and services over time. Just like milk doesn’t cost what it did 10 years ago at the supermarket, if you’ve …
Can You Achieve an Optimal Vitamin D Level with the Sun?
The GrassrootsHealth panel of expert scientists’ recommended range of vitamin D levels for general health is 40-60 ng/ml (100-150 nmol/L). This is based on overwhelming evidence about the association between vitamin D and many diseases including bone diseases (rickets, osteomalacia, …
