Author Archive
The Easiest Client to Sell To
By Grant Miller
Most businesses either don’t realize that they have lost clients or don’t know what to do about them.
Lost and inactive clients are a fact of life in every business and in your salon. Part of the …
Failure Was Never an Option
Shortly after his move to KBL, Hans-Jürgen Kreitz stated in a 2018 Megasun (KBL) publication that his personal motto is “Failure is not an option.” Since then, Kreitz has proven to truly live by the adage over and over again, …
Ask Your Way into a Sale
Clearly, tanning is a service industry. But so many salon owners separate customer service and the services that they charge for; in reality, these things are one and the same. The most valuable service you provide for your clients is …
Five Things Your Salon Needs To Do
As the indoor tanning community continues to evolve and grow professionally, the market’s most successful operations continue to focus on key competencies. Joe Levy, Executive Director for the American Suntanning Association, is the lead developer of International Smart Tan Network’s …
Maximize Your Revenue for the Rest of the Year
By Grant Miller
Depending on where your salon is located, summer marks the beginning of the annual slow season. Typically, the first half of the year is the prime time to bring in new members, sell a ton of EFTs, …
Employee Attitudes are Contagious! How to hire employees whose attitudes are worth catching
By Michael Mercer, Ph.D.,
Employee attitudes are contagious!
In fact, employee attitude research reveals this truth. Research by Ronald Friedman, Ph.D., of University of Rochester, published in “Motivation & Emotion” journal found pairing people in a room with… (a) high-motivated …
Memberships, Memberships, Memberships
By Jenny Backman
It’s true that “it’s never too late.” Let me go on record and be one of many that will tell you that if you aren’t selling memberships in your salon, do not wait another minute to make …
Word of Mouth: The power to build or destroy
There’s always lots of talk about print advertising, direct mailing, social media, radio, television, etc. But for some reason, we seem to neglect talking about the most important and free way to market a business: word of mouth.
With the …
