We Are Sunshine

Breast Cancer Prevention
Focus of May Promotion

Friday, April 27th, 2012

Hundreds of tanning salons are already geared up to join a coalition of businesses supporting a breast cancer charity that promotes vitamin D sufficiency as the most powerful breast cancer prevention strategy.

May is Natural Breast Cancer Prevention Month, as recognized by the Breast Cancer Natural Prevention Foundation ( Hundreds of North American indoor tanning salons already have geared up with fundraising kits to support the effort while increasing understanding of vitamin D’s role in breast cancer prevention in your community.

BCNPF promotes natural breast cancer prevention strategies — including getting vitamin D levels tested and raised to natural sufficiency levels — as the best way to cut breast cancer risk in half. As a breast cancer charity, focusing on prevention rather than detection sets this group and this effort apart. That’s why Smart Tan encourages you to get involved.

“Most tanning businesses support breast cancer charities at some point in the year, so why not support a charity that is actually promoting a message that is in line with what we know about vitamin D — that natural levels are associated with a significantly lower risk of breast cancer,” Smart Tan Vice President Joseph Levy said. “This is just an excellent non-profit program for you to support through your tanning business.”

It’s an easy turn-key operation for your salon: Smart Tan is distributing fundraising/awareness kits for the non-profit Vitamin D Foundation, which supports the Breast Cancer Natural Prevention Foundation. Proceeds support the non-profit groups, and the fundraising kits enable your stores to earn back the cost of the kits. It’s a win-win-win for your business, your community and for the non-profit charities you will be supporting.

“The bottom line is simple: You don’t need to cure or detect what you can prevent. And the BCNPF is unique among cancer charities today because our mission is to teach natural and proven breast cancer prevention strategies that your friends, neighbors and customers can begin right now — today,” says Breast Cancer Natural Prevention Foundation supporter Dr. Marc Sorenson. “Where other cancer charities pour billions of dollars into detection and treatment programs, which are important, we feel those are secondary to what should be obvious: Detection isn’t prevention, and when you can prevent something, detection is a lot like closing the barn door after the horses are gone.”

Click here or call 800-652-3269 or 866-795-3755 in Canada to order your salon fundraising kit.

Click here to read more about the program in Smart Tan Magazine.