Archive for the ‘News’ Category

For decades, America has embraced the idea that bigger is better, especially in business. But in the last five years alone, the major shifts in our industry have proven that the idea is no absolute. An indoor tanning business cultivates …

By Scott Nichols

As we are in the middle of the summer months, most tanning salons across the country have entered their slow season. Our goal today is to look for reasons for customers to walk through your doors during …

The right time to maximize product sales in your tanning business is all the time, but current circumstances have made now a particularly apt time to reinforce the importance of taking advantage of every opportunity you have. Businesses around North …

By Dr. Marc Sorenson, Sunlight Institute

In the rush by dermatologists and sunscreen companies to demonize sunlight exposure as the universal cause of skin cancers, there has been a total disregard for another factor that strongly protects against, or strongly …

By Ashley Laabs

When your job involves supervising others, it’s easy to lose sight of the image that you project. From time to time, it’s important to manage your own reputation and leadership style. Different environment require distinctive styles of …

Another in-depth article from writer Rowan Jacobsen — this one published by Reader’s Digest, America’s fourth largest-circulation magazine brand — questions the validity of advising sun avoidance and reiterates evidence showing that UV exposure is vital to overall health.…

By Crystal Rooney, Spray Tan Artists Forum

Years ago, I was shown a video on the psychology of perceived value. They set up a restaurant with simple, undecorated card tables and metal chairs. They brought in a study group to …

Tan Tax Repeal

The American Suntanning Association’s state and federal lobby team have been working overtime on behalf of the industry during the COVID-19 crisis. Significant efforts were made to get the tan tax repeal language put into the first …