Archive for the ‘News’ Category

By Ivy Potter, Image Sun Tanning of NW Indiana

Ethnic skin is a broad-ranging category that includes people of non-European descent. Historically, individuals whose skin contains more melanin have avoided the sun and even sought out skin lightening beauty services. …

In a SmartTan.com poll, more than 60 percent of indoor tanning businesses said they use customer testimonials as part of their marketing.

Testimonials aren’t just about telling people what a great job you’re doing – it’s also about showing them …

Becoming a manager is certainly something to be proud of — you have risen through the ranks of employees to an important position. However, with achievement comes challenge, and managing a team certainly has many challenges.

The key to excelling …

By Joe Levy

Thousands of studies now point to potential benefits of vitamin D and UV exposure. I’ve been following the evolution of this science for 21 years as a big part of my job. It’s important that tanning professionals …

We talk an awful lot about branding and how to make your brand noticeable, memorable and relatable for customers. Brand recognition and loyalty are priceless when you’re running a business. And while most of us understand the value of branding …

By Grant Miller, salon consultant

Most businesses either don’t realize that they have lost clients or don’t know what to do about them.

Lost and inactive clients are a fact of life in every business and in your salon. Part …

NEW YORK, August 14, 2019 – Castle Harlan, Inc., the New York private equity firm, announced they have acquired Sunless, Inc., the world’s preeminent manufacturer and marketer of spray tanning equipment, tanning solution and related accessories. For nearly two decades, …

By Alyssa Hilliard, Sunless, Inc.

“I’m afraid I’ll look like an Oompa Loompa,” or, “I don’t want to look like Ross from Friends”: These are the comments often made by consumers when asked if they are interested in spray tanning. …