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Archive for the ‘Tanning Trends Extra’ Category

The Cost of One Lost Customer

Thursday, April 24th, 2008

Georganne has been cruising furniture stores lately looking for a new couch, love seat and over-stuffed chair for her family room. It’s time.
Two teenagers and their scores of friends have made this replacement necessary. The problem is that Georganne …

Selling Tanning Packages to the New Customers

Monday, March 24th, 2008

A brand new customer walks into your tanning business and announces that she would like to start tanning. This seems like the ideal situation and just what you need to make the day’s sales quota.

But are you leaving money …

Power Points with Joe Schuster: What’s the Right Message?

Monday, March 24th, 2008

What should we be saying about the driving force of our salon’s indoor tanning? Should it be a health message? A relaxation message? A promise of cocoa-brown skin? A cure for psoriasis? This month let’s take a look at what …

Your Future: There’s No Second Chance for a Good First Impression By James Whipple

Monday, March 24th, 2008

As vice-president of equipment sales at Future Industries, I believe that top-quality equipment can have a positive impact on your bottom line. If your customers are getting the best results in the shortest amount of time, you won’t have to …

Dan Humiston makes his bid for Capitol Hill

Monday, March 24th, 2008

Dan Humiston graduated from college in 1985 with a degree in education and was hopeful and idealistic in preparing for a teaching job and thusly changing the world. After a month of looking for employment turned up nothing, he became …

Your Future: Getting What You Pay For by Karen Bentlage

Monday, March 3rd, 2008

Do you spend time worrying about buying at the right price? You’re not alone.

Nearly all the owners I talk to obsess about the same thing. While it’s good business practice to stay competitive and keep your eye on cost, …

Power Points with Joe Schuster: What’s the Link?

Monday, March 3rd, 2008

     Let’s chalk up another positive for sunlight exposure! New research led by Dr. Thomas Wang and the Harvard Medical School in Boston indicates a relationship with low levels of vitamin D and a higher rate of heart disease and stroke.…

An Introduction to Tanning Sales

Friday, February 29th, 2008

Many of you have heard the common four steps to the sales process:

1. Establish Rapport

2. Explain the Features

3. Sell the Benefits

4. Close the Sale

 …….READ MORE

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