Archive for the ‘Tanning Trends Extra’ Category

There is a new business model that has quietly crept into the marketing mainstream. FREE! Some of the biggest companies are now adopting a FREE strategy. Think about Google and the amount of money this company makes. The interesting part …

In my last “If I only had a ‘Dr.’ in front of my name” column, I discussed the CDA’s (Canadian Dermatology Association’s) peculiar stance on allowing sunscreen manufacturers to put so much misinformation on a sunscreen bottle………FULL STORY…

I’m constantly intrigued by what makes people shop. There are so many studies on consumerism linked to subconscious triggers. …

Owning and managing a small business requires you to wear a lot of different hats – sales manager, marketing director, HR, accountant . . . the list goes on. …

The Tanning Industry brings an opportunity to give young people their first job. To me this is a wonderful place to be. I love seeing the excitement of a 16-year-old when you tell them they “got the job.” …

July 28th started the worst two weeks of negative media I have ever seen in the 25 years I’ve been in the tanning community. …

By the time peak season madness blows through, most of us behind the counter welcome the idea of taking a deep breath, slowing down and catching up on things put on the backburner due to the earlier tanning frenzy. But …

Hiring talent is like maintaining a consistent tan. You have to keep at it or your objective begins to fade.             I’m a big fan of always looking for great people. Ray Kroc, founder of McDonald’s, states, “You are only as …